Mgr, Market Strategy Project

About the Role

Develop and execute market strategies that drive customer growth, retention, and sustainable demand for natural gas services. This role leads market intelligence, competitive analysis, customer segmentation, total addressable market analysis, and strategic initiatives supporting residential, commercial, industrial, and large-load customer segments. The Manager serves as a strategic advisor to Growth & Retention leadership, partnering closely with stakeholders to identify market opportunities, address competitive threats, and develop programs that enhance customer value and support sustainable growth.

Responsibilities

• Develop, implement, and manage the growth strategy to attract and retain customers.
• Translate strategic plans into action plans and execute those plans.
• Create business cases, forecasts, presentations, and communications to support project proposal, planning, and execution.
• Manage project schedules, budgets, and communications to ensure goals are met.
• Execute marketing, advertising, communications, and outreach to increase customer participation and enrollment in Growth & Retention programs.
• Develop messaging and content to educate on the benefits of natural gas and ensure message consistency across all communications.
• Create marketing materials and manage editing, approvals, and logistics.
• Manage marketing analytics, tools, and trends; track KPIs and report on progress toward growth and market share objectives.
• Conduct industry research, market analysis, and competitive intelligence to support program and process improvement recommendations.
• Research and analyze data from multiple sources to identify opportunities and action plans.
• Identify process improvement opportunities and proactively seek solutions; remove barriers to growth.
• Keep the team informed of all project tasks, deadlines, and relevant information.
• Build trust and influence others to action without direct authority; share wins and foster open dialogue.
• Create new Power BI dashboards to track and report on program effectiveness, including web analytics, response rates, conversion rates, trending, and business insights.
• Complete ad hoc requests for research, analysis, and reporting using diverse internal and external data sources.
• Segment customers and analyze behavior to determine optimal product offerings, messaging, channels, audiences, and programs.
• Support sales management in identifying new customers, markets, trends, and applications for natural gas and assessing business impact.
• Consolidate analysis, summarize key findings and trends, and produce presentations.
• Apply industry, marketing, business, and analytical knowledge to support business decisions and offer creative ideas for digital ads and marketing collateral.
• Support departmental campaigns, programs, and initiatives by offering ideas, strategies, and tracking applicable metrics.
• Provide support and help manage programs focused on increasing the use of natural gas, including advertising, market research, and field initiatives.
• Collaborate directly with natural gas marketers and vendors on opportunities to educate consumers on the benefits of natural gas and conversion opportunities.
• Represent the company at industry events, conferences, and working groups.
• Maintain working knowledge of all company products and services, as well as regulatory practices.
• Provide backup assistance to other roles within the department and perform other duties as assigned.

Requirements

• BA/BS degree in Business, Economics, Public Relations, or related field.
• 7+ years of data analysis experience.
• 3+ years of experience in the natural gas or utility industry (preferred).
• 3+ years of project management experience (preferred).

Skills

• Self-starter, resourceful, and strategic thinker.
• High proficiency with Microsoft Excel, PowerPoint, and Power BI.
• Analytically minded with sharp problem-solving skills and curiosity to understand performance drivers.
• Comfortable leading group discussions, public speaking, and holding peers accountable for deliverables.
• Strong attention to detail and ability to manipulate and analyze large datasets to identify trends, insights, and solutions.
• Proven ability to convert data into meaningful and actionable reports, presentations, and recommendations.
• Able to translate complex concepts into easy-to-understand and relatable ideas for target audiences.
• Strong ability to build and maintain internal and external relationships; excellent interpersonal and written communication skills.
• Ability to manage and prioritize multiple projects and tasks simultaneously; strong project management skills.
• Ability to act on projects with limited guidance and use discernment to relay information and check in with team members.

Working Conditions

• Occasional travel (<5%) may be required with overnight stays.
• Work may extend beyond traditional business hours to meet deadlines or attend events as a company representative.

About Southern Company Gas

Southern Company Gas is a wholly owned subsidiary of Atlanta-based Southern Company (NYSE:SO), America’s premier energy company. Southern Company Gas serves approximately 4.2 million natural gas utility customers through its regulated distribution companies in four states and approximately 600,000 retail customers through its companies that market natural gas. Other nonutility businesses include investments in interstate pipelines and ownership and operation of natural gas storage facilities. Southern Company (NYSE: SO) is a leading energy provider serving 9 million customers across the Southeast and beyond through its family of companies. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider with national capabilities, a fiber optics network, and telecommunications services.

Benefits

Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees, and health, welfare, and retirement benefits designed to support physical, financial, and emotional/social well-being. This position may also be eligible for additional compensation, such as an incentive program. A summary of benefits offered for this position can be found here.