Meta Advertising Consultant

Our client is a full-service, deeply digital advertising agency based in the North Mid-West, established over 30 years ago. It specializes in creating transformative branding and marketing solutions, including application development and marketing services, with a belief that courage and kindness have a place in business.

About the role

Our client is seeking consultative Meta (Facebook & Instagram) advertising support for a direct-to-consumer (DTC) client. The engagement will provide ongoing optimization recommendations and strategic guidance to complement the internal media team's efforts.

Responsibilities

• Review current Meta Ads performance and provide clear, actionable DTC optimization recommendations.
• Advise on campaign structure, audience strategy (including lookalikes and retargeting), and creative testing approaches.
• Identify opportunities to improve ROAS, CAC, and overall efficiency on Meta.
• Support the internal PPC/media lead with ongoing recommendations and best-practice guidance.
• Deliver concise weekly insights and suggested next steps.
• Maintain awareness of attribution and tracking considerations relevant to Meta performance.

Requirements

• 3+ years of hands-on Meta Ads (Facebook & Instagram) experience, ideally with DTC or e-commerce brands.
• Proven ability to deliver optimization recommendations that improve ROAS, CPA/CAC, and efficiency.
• Strong understanding of Meta campaign architecture, audience strategy, creative testing frameworks, and attribution challenges.
• Comfortable operating in a consultative capacity — advising an internal team rather than fully owning day-to-day execution.
• Clear, concise communicator who can turn performance data into practical recommendations.
• Available to start ASAP: approximately 10 hours in the first week, then 5 hours per week ongoing (minimum one month, with potential to extend through year-end).
• US or Canada based preferred.
• Meta Blueprint certification is a plus.
• Experience working alongside agency or in-house media teams is advantageous.

Pay

$40 - $50 per hour

Schedule

• Contract length: 1 month, extension probable
• Approximately 10 hours in the first week, then 5 hours per week ongoing