Mercury Marine: Product Management Intern – Oils & Lubricants

Position Overview

As part of the talented Mercury Marine Parts & Accessories business team, you will be responsible for conducting competitive market research, identifying market gaps, developing dealer catalogs, and creating compelling product descriptions and content. This position will also collaborate with cross-functional teams to support daily operations of the parts and oils categories. Strong communication skills are essential, as the role involves regular interaction with various departments, divisions, suppliers, and customers. This internship offers an excellent opportunity to gain hands-on experience in the dynamic marine industry, with exposure to marine engines, parts, and oils.

Essential Functions

• Support daily product management activities, including the creation of product collateral such as website content and sell sheets, SKU rationalization, sales reporting, and product assortment analysis
• Conduct competitive analysis across various product lines by evaluating the 5Ps: pricing, product, promotion, positioning, and placement in online markets
• Perform market assessments to identify new growth opportunities and assist in business development initiatives
• Maintain and update cross-reference lists, pricing data, and competitive positioning insights
• Assist in updating product images and descriptions to help dealers and retail customers accurately identify and purchase Mercury and Quicksilver parts
• Collaborate with cross-functional teams, suppliers, customers, and dealers to support product-related initiatives
• Analyze industry trends and competitor data to identify opportunities for product line enhancements
• Review current product offerings and present recommendations for improvement in a final presentation

Required Qualifications

• Student pursuing a Bachelor's degree in business, product management, marketing, or CPG in retail
• Minimum 3.0 GPA required
• Proficient Microsoft Office (Outlook, PowerPoint, Excel)
• Strong verbal and written communication skills, with the ability to engage effectively across all levels of the organization
• Excellent interpersonal skills for building and maintaining productive working relationships
• Proficiency in data analysis and management, with the ability to present findings clearly and effectively
• Project management experience or skills, with the ability to prioritize tasks and meet deadlines (preferred)
• Ability to collect, analyze, and derive insights from market and consumer data
• Minimum second semester sophomore status with 48 completed credits
• Availability to work full-time (40 or more hours per week) during the months May through December of 2027

Preferred Qualifications

• Mechanical and business aptitude and familiarity with the marine and/or powersports businesses is preferred
• Excellent communication and organizational skills
• Hardworking, enthusiastic, and self-motivated personality

Working Conditions

Learning Opportunities: Our Student Program is designed to provide hands-on experience in a professional setting. You will work alongside experienced professionals and get a chance to apply your academic knowledge to real-world tasks.

Project Work: The work environment is supportive, collaborative, and conducive to learning. Student co-ops or interns typically work on specific projects or tasks that contribute to the organization's goals. This may range from supporting larger projects to handling smaller, individual assignments.

Hours: Co-ops and Interns are expected to work a full 40-hour work week.

Feedback and Performance Reviews: As a co-op or intern, you will receive feedback and performance reviews throughout your assignment. We value the importance for interns to understand their progress and areas for improvement.