Merchandising Specialist, DTC Retail

Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long‑term value for its stakeholders.

About the role

The Merchandise Specialist supports the merchandising team in planning, executing, and communicating assortment and pricing strategies across the U.S. Retail business. This role is responsible for product setup and maintenance, promotional execution, sales analysis, and cross-functional coordination with Marketing, Store Operations, Planning, Allocation, and Merchant teams. The Merchandise Specialist leverages data and customer insights to support business decisions, drive product visibility, ensure pricing accuracy, and communicate key product and promotional information to store teams. Success in this role requires strong analytical skills, attention to detail, organization, and the ability to manage multiple priorities in a fast-paced retail environment.

Responsibilities

• Manage Point-of-Sale (POS) processes, including entering weekly promotions, correcting and troubleshooting issues, and communicating updates to store teams.
• Own style setup and product coding for new merchandise, ensuring accurate product attributes, retail pricing, and system readiness.
• Create and process assortment sheets in GDS for Direct-to-Consumer exclusive styles and third-party product buys.
• Develop seasonal product look books and visual selling tools that communicate delivery timing, key style information, retail pricing, and assortment direction to store teams.
• Assist with the retail marketing calendar by managing communication with the IPM team and partnering with Merchandising to capture the overarching message and program details.
• Manage corporate pricing issues by surfacing retail discrepancies and product concerns, coordinating resolution, and communicating impacts to key partners.
• Prepare and share weekly, monthly, and quarterly best-seller information, highlighting sales performance, product trends, and customer response.
• Create visual store-assortment, line-review, and update decks for cross