Merchandiser, Digital

About the role

This position will create, maintain, and analyze various brand, category, and product pages on the Tractor Supply website, ensuring merchandising goals and strategies are achieved. The Merchandiser is accountable for planning, strategy, and setup of merchandise on the site, collaborating with buying, planning, marketing, content, and user experience teams to execute the merchandising plan. The role also involves providing sales and KPI reporting, as well as conducting competitive analyses to identify trends in retailing and e-commerce.

Responsibilities

• Review and execute e-commerce merchandising goals and strategies to achieve sales and gross margin goals.
• Maintain awareness of business context, including customer intent, competitive pressures, and internal variables (e.g., merchandise objectives, pricing, site performance, customer experience).
• Leverage web analytics to understand performance and customer interaction with site content (navigation, categories, product pages, featured placements, promotions, and online shopping experiences) to identify business opportunities and risks.
• Collaborate with Merchandising and Digital Marketing Teams to ensure assortments, promotional activity, and customer communications drive desired business results.
• Manage product catalog data, including images, copy, attributes, and category taxonomy.
• Manage site content calendars in conjunction with e-commerce merchants and Digital Marketing.
• Provide regular reporting of site performance to partners in Merchandising, Marketing, and Site Operations teams.
• Drive improvement in site performance and support projects to enhance the shopping experience.
• Collaborate with Merchants and Marketing to support strategies for online marketing channels, ensuring the best customer experience.
• Work with the creative team to represent product, brand, and intent.
• Ensure all merchandising, marketing, and promotional deadlines are met.

Requirements

• 3+ years of experience in e-commerce merchandising or web analytics.
• Bachelor’s degree or equivalent combination of education and experience.

Skills

• Experience with web technology platforms or content management systems.
• Ability to produce quality deliverables in a deadline-driven environment while balancing multiple priorities.
• Cross-functional project management skills; self-starter accustomed to leading projects with minimal supervision.
• Critical thinking skills, supported by an understanding of web analytics and its applications.
• Skilled in researching, reviewing, and communicating results in non-technical terms to diverse audiences.
• Strong understanding and passion for websites, UI, and visual site merchandising.
• Proficiency in MS Office suite.
• Experience with e-commerce platforms and analytical tools, including IBM WebSphere Commerce and IBM Digital Analytics.
• HTML knowledge is a plus.

Working Conditions

• Normal office working conditions.
• Physical requirements include sitting, standing (not walking), walking, kneeling/stooping/bending, reaching overhead, and lifting up to 20 pounds.

Benefits

Tractor Supply offers a comprehensive total reward package, including:

• Medical, dental, and vision coverage.
• Company-paid life and disability insurance.
• Paid parental leave.
• Tuition reimbursement.
• Family planning resources, including adoption and surrogacy assistance.

Benefits are available to all full-time Team Members and part-time Team Members who average at least 15 hours per week during their 90-day lookback period. Eligibility begins the first day of the month following 4 months of continuous service.