Merchandiser
BD Diesel · Bardstown, KY · 1 mo ago
On-siteMarketingFull-time
Merchandiser
The Merchandiser is responsible for managing product data, online merchandising, pricing strategy, and supporting marketing initiatives to drive sales and profitability for Brian Tooley Racing. This role oversees product setup and maintenance across SAP Business One and Magento, monitors market trends and competitor activity, and ensures accurate, optimized product presentation across all digital channels.
- Product Setup and Data Management:
- Add and maintain item numbers, descriptions, pricing, and required fields in SAP Business One
- Create and manage product listings in Magento, including attributes, fitment, data, images, and backend structure
- Ensure accuracy and completeness of product data across all systems
- Maintain SAP item properties, descriptions, and mandatory fields
- Add new BTR products to the Master Price File
- Create Bills of Materials (BOMs) for products requiring kitting or packaging
- Organize products by brand, fitment, category, and other attributes for optimal navigation and searchability
- Pricing and Competitive Analysis:
- Monitor vendor price changes and update pricing in SAP to maintain margins
- Review competitor pricing and adjust strategies to ensure competitive positioning
- Research and track industry trends to anticipate pricing shifts and customer demand
- Website and Merchandising Management:
- Maintain and optimize Magento product catalog and backend structure
- Manage Garage Sale section of Magento (ensure in-stock items are active and out-of-stock items are disabled)
- Collaborate with internal teams to ensure proper front-end product presentation
- Auxiliary in product attributes, descriptions, and fitment enhancements
- Monitor customer websites for opportunities to improve our A+ content
- Product and Vendor Coordination:
- Communicate with vendors to obtain product specifications (dimensions, weights, features, etc.)
- Identify and onboard new products, brands, and resale opportunities
- Communicate product arrivals, launches, and updates with Sales and Marketing teams
- Cross-Functional Collaboration:
- Prioritize product setup based on business needs (Sales, Purchasing, Product Development, merchandising initiatives)
- Content and Marketing Support:
- Auxiliary in digital content including product images, videos, and basic social media support
- Auxiliary in product launch readiness from a merchandising and data perspective
- High school diploma or equivalent is required
- Associate's or Bachelor's degree in Marketing, Business, or related field preferred
- Strong organizational and time management skills with ability to prioritize effectively
- High attention to detail and accuracy in data entry and product management
- Proficiency in computer systems and data management tools
- Working knowledge of eCommerce platforms and product merchandising principles
- Familiarity with social media platforms and digital marketing basics
- Strong analytical skills for pricing and competitive analysis
- Knowledge of automotive performance products and brands preferred
- Experience with SAP, Magento, or similar eCommerce platforms preferred
- Experience in the automotive or performance aftermarket industry preferred
- 401k with company match
- Paid time off (PTO) and sick time
- Medical, dental, and vision insurance
- Employee discount