Merchandise Marketing Manager

Job Summary

The Marketing Manager – Merchandising Marketing at AutoZone is responsible for leading category marketing strategy, translating business priorities into integrated marketing and retail media plans, and driving measurable customer engagement, sales performance, and media revenue.

About the Role

This role serves as a key connector between Merchandising, Marketing, Ecommerce, and vendor partners, shaping category-level marketing plans, activating retail media opportunities, and leading cross-functional execution across owned, paid, and in-store channels.

Responsibilities

• Lead category-level marketing strategy in close partnership with Merchandising leadership, translating business priorities into integrated marketing and retail media plans that drive traffic, conversion, and category growth.
• Serve as a primary Marketing owner for AutoZone Media Network activation within assigned categories, partnering with Merchandising and vendor teams to identify, develop, and execute vendor-funded retail media programs aligned to performance goals.
• Shape and oversee annual category marketing plans, balancing promotional moments with always-on media, product discovery, and customer experience initiatives across owned, paid, and in-store channels.
• Partner cross-functionally with Brand, Media, CRM, Loyalty, and Ecommerce to ensure cohesive execution of category strategies across the full customer journey.
• Drive retail media performance tracking and reporting for assigned categories, using results to inform optimization, future planning, and recommendations to Merchandising and vendor partners.
• Act as a strategic thought partner to Merchandising and senior Marketing leadership, clearly communicating category priorities, results, and opportunities to Director-, VP-, and SVP-level stakeholders.
• Mentor and guide Merchandise Marketing team members as applicable, helping prioritize work, elevate strategic thinking, and strengthen cross-functional collaboration.

Requirements

• Minimum 7-10 years’ experience in marketing with a multi-channel retailer preferred.
• Project Management experience.
• Excellent verbal and written communication skills; persuasive in presenting complex concepts to groups.
• Proven analytical, business planning, strategic planning, and leadership skills.
• Proven ability to translate analytic data into strategic ideas.
• Ability to deal with ambiguity and change within a fast-paced environment.
• Automotive aftermarket experience is a plus.
• Strong leadership, organizational, and project management skills.
• Ability to manage agency partners and engage in a manner that delivers positive results.
• Talented in problem-solving, analyzing trends, and understanding business priorities.
• Proficient in anticipating and adopting innovations in business-building digital and technology applications.