Member Enrollment Leader

Position Summary

The Member Enrollment Leader is a strategic sales professional who partners with new MDVIP doctors to build their patient panels. This role involves finding and converting qualified patients to join the new MDVIP practice, leading approximately 12 transitions per year.

Key Responsibilities

• Own the Sales Success Plan:

  • Collaborate with the physician and MDVIP’s marketing team to develop a customized growth plan for each transition that integrates sales and marketing strategies.
  • Execute the growth plan to exceed membership sales targets.
  • Align physician messaging, marketing tactics, and sales outreach to drive community engagement.

• Track & Adjust Strategy feedback:

  • Monitor growth plan performance and adjust tactics in real time based on funnel performance.
  • Remove roadblocks to membership sales and fine-tune messaging and outreach strategy to optimize.

• Lead Field Sales Execution:

  • Drive accountability for growth plan execution and outcomes.
  • Be ultimately accountable for hitting patient acquisition targets.

• Physician Support:

  • Serve as the primary MDVIP contact for full build physicians from contract signing to 6 months post open.
  • Motivate, support, and partner with physicians to build their professional brand as a new MDVIP doctor in the community.
  • Energize physicians to participate in community events to build awareness and word of mouth.
  • Ensure a clean handoff to our Success Management team, enabling long-term practice health.

Key Competencies

• Proven ability to develop and execute customized go-to-market plans in complex service environments.
• Strong data fluency — able to analyze patient panel data, define segmentation strategies, and translate into actionable plans.
• Expertise in aligning cross-functional teams (marketing, implementation, field sales) around a unified sales strategy.
• Comfortable in ambiguity; able to build strategies from scratch, adjust quickly, and guide others through change.
• Ability to manage multiple full builds simultaneously, balancing short-term execution with long-term optimization.
• Ability to travel up to 50%.

Required Qualifications

• Bachelor’s Degree or equivalent.
• Five (5) years of experience in strategic sales, healthcare marketing, business development, or physician engagement.

Preferred Qualifications

• MBA or other leadership/business education.
• Strong working knowledge of healthcare delivery, value-based care, regulatory environments (HIPAA, CMS programs), and/or payer models.
• Healthcare experience, including new physician practice/office formation and/or clinical operations, and working with physicians (ideally in an outpatient setting) ensuring compliance with regulatory requirements.