Member Engagement Specialist

About the role

The Member Engagement Specialist coordinates membership recruitment, prospect development, outreach events, and engagement initiatives that support Virginia Farm Bureau’s membership growth goals. The role works with county Farm Bureaus, Membership and Field Services staff, and Marketing and Communications to strengthen recruitment, improve prospect conversion, and support county-level engagement.

Responsibilities

• Support the development and implementation of membership recruitment and engagement initiatives under the direction of the Director of Membership and Engagement.
• Coordinate outreach to prospective members, including follow-up activities that support recruitment, retention, and member engagement goals.
• Assist county Farm Bureaus and field staff with engagement efforts, recognition opportunities, and communications that encourage participation among members and emerging audiences.
• Coordinate prospect identification, lead management, and membership conversion activities for department-supported recruitment campaigns, events, digital efforts, and county engagement initiatives.
• Capture and track prospects from events, promotions, digital campaigns, and other recruitment efforts to support timely follow-up and conversion.
• Work with Membership & Field Services staff, county Farm Bureaus, and Marketing & Communications to support prospect nurturing, follow-up communications, and conversion tracking.
• Monitor prospect conversion activity and provide regular reporting on lead generation, engagement efforts, enrollment outcomes, and opportunities for improvement.
• Serve as the primary coordinator for Membership & Field Services outreach events, exhibits, fairs, conferences, and recruitment activities.
• Evaluate event participation and provide recommendations to improve future outreach and engagement efforts.
• Work with Marketing and Communications to support member-facing recruitment and engagement campaigns.
• Assist with the development and deployment of recruitment resources, engagement materials, outreach tools, and digital lead-generation efforts.
• Maintain records related to recruitment, engagement, event, and prospect development activities.
• Track participation, engagement, prospect generation, lead follow-up, membership conversion, and event outcomes.
• Prepare reports and recommendations that support membership growth, outreach effectiveness, and process improvement.

Qualifications

Bachelor's degree or equivalent combination of education and relevant experience. Experience in membership organizations, customer engagement, community outreach, marketing, sales, event coordination, or related fields.

Skills

• Strong interpersonal and relationship-building skills.
• Excellent verbal and written communication skills.
• Demonstrated organizational and project management abilities.
• Ability to manage multiple priorities and deadlines.
• Strong customer service orientation.
• Ability to work independently and collaboratively across departments.
• Proficiency in Microsoft Office, Teams, shared workspaces, and data management or CRM systems.
• Ability to analyze information and recommend process improvements.

Benefits

• Comprehensive health coverage
• Generous paid time off
• Robust 401(k) with company matching
• Wellness incentives
• Orthodontic coverage
• 20 PTO days per year
• Option to purchase 5 additional PTO days
• 10 company holidays
• 1 floating holiday of your choice
• 6% 401(k) employer match
• Paid Farm Bureau Membership
• Employee discounts
• Business casual dress code