Member Acquisition Specialist - Santa Clara

About the role

The Member Acquisition Specialist is a field-based role responsible for converting community outreach and referral opportunities into enrolled Zócalo Health members. This role focuses on direct member engagement, enrollment conversations, same-day registration, and follow-through to care connection.

Responsibilities

• Conduct in-person outreach and enrollment conversations with eligible community members
• Drive same-day registrations and maximize conversion opportunities in the field
• Guide individuals through registration, intake, and enrollment processes
• Own weekly enrollment, registration, and conversion goals
• Maintain disciplined follow-up to move referrals and leads into enrolled members
• Identify and escalate barriers preventing enrollment or engagement
• Support member retention and re-engagement efforts when appropriate
• Execute enrollment activities at assigned partner sites, community locations, and outreach events
• Represent Zócalo Health professionally within community settings
• Build trust quickly and effectively with community members
• Support execution of Zócalo-hosted events designed to generate enrollment opportunities
• Work independently in field-based environments, including evenings and weekends as needed

Qualifications

• 1–3+ years of experience in community outreach, healthcare enrollment, public health, sales, canvassing, customer engagement, or field-based roles
• Comfortable initiating conversations and engaging community members in public settings
• Experience working toward performance goals, outreach targets, or enrollment metrics preferred
• Strong communication and relationship-building skills
• Organized, reliable, and comfortable working independently in field environments
• Comfortable using technology and documentation systems
• Bilingual English-Spanish required
• Reliable transportation and willingness to travel locally
• Flexible schedule, including evenings and weekends as needed

Preferred

• A strong communicator who knows how to build trust quickly in diverse communities
• Comfortable with field-based outreach and performance-driven environments
• Experience with Medi-Cal, ECM, Community Supports, or community-based healthcare programs
• Experience with Athena health or comparable systems
• Experience with field outreach, enrollment support, canvassing, or community activation work
• Familiarity with local community resources and populations served