Media Specialist (Performance Media)

Campaign Activation and Management

Campaign Activation and Management (50%):

• Build and traffic digital media campaigns within the assigned channel against approved strategies, budgets, targeting parameters, and client objectives.
• Complete campaign setup tasks including audience configuration, budget and flight entry, tracking implementation, and pre-launch quality assurance checklists.
• Monitor daily delivery, pacing, and performance against established KPIs and flag variances to the Senior Media Specialist or Strategy leader.
• Identify execution issues, tracking discrepancies, and delivery challenges, and resolve routine issues or escalate complex ones with supporting detail.
• Maintain accurate campaign documentation, naming conventions, and trafficking records in line with operational processes and standards.

Optimization and Reporting

Optimization and Reporting (25%):

• Execute optimization actions such as bid, budget, placement, audience, and creative adjustments under senior guidance.
• Pull, assemble, and quality check campaign performance reporting for internal and client-facing use.
• Track key performance indicators including engagement, conversions, acquisition metrics, pacing, and media efficiency.
• Summarize performance observations and surface opportunities and risks to senior team members.
• Support test execution by implementing agreed test structures and capturing results accurately.

Channel Skill Development

Channel Skill Development (15%):

• Build working knowledge of platform capabilities, targeting methodologies, product updates, and industry best practices within the assigned channel.
• Complete platform certifications and training relevant to the assigned channel.
• Apply established playbooks and channel best practices consistently across campaigns.
• Contribute observations from day-to-day execution that inform process improvement and automation opportunities.
• Use AI-enabled tools and automation solutions available to the team to improve campaign setup, reporting, and optimization workflows.

Compliance, Governance, and Collaboration

Compliance, Governance, and Collaboration (10%):

• Follow client requirements, industry regulations, platform policies, and financial services compliance standards in all campaign work.
• Collaborate with Client Services, Analytics, Product, Creative, and Operations teams throughout campaign lifecycles.
• Provide accurate campaign detail to support performance reviews and client discussions.
• Escalate performance concerns, operational risks, or compliance questions promptly.

Qualifications

Qualifications:

• Education: Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field preferred.
• Experience: 2 to 4 years of experience in digital media, performance marketing, media buying, campaign management, or marketing operations.
• Hands-on experience executing campaigns in at least one performance media channel.
• Experience in a financial institution, agency, marketing services, or other performance-driven environment preferred.
• Exposure to regulated industries or compliance-sensitive marketing programs is a plus.

Knowledge, Skills, And Abilities

Knowledge, Skills, And Abilities:

• Working knowledge of at least one performance media channel with the ability to execute independently on routine campaign work.
• Familiarity with conversion tracking, audience targeting, and standard digital media metrics.
• Strong analytical and problem-solving skills with the ability to interpret campaign reporting.
• High attention to detail and strong organizational skills across multiple concurrent campaigns.
• Clear written and verbal communication and effective collaboration across cross-functional teams.
• Ability to learn new platforms and technologies quickly and apply feedback from senior team members.
• Comfort working in a fast-paced environment with shifting priorities.

Additional Information

Additional Information:

• Salary Range: $80,000 - $100,000
• Applications will be accepted until the posted deadline September 30th or until a sufficient candidate pool has been identified.