Media Specialist, Biosciences

Key Responsibilities

• Support the execution of paid media campaigns across channels, including paid search, paid social, programmatic/display, retargeting, and other digital channels.
• Aid with day-to-day campaign tasks, such as audience targeting, campaign setup, ad trafficking, budget monitoring, and basic performance checks.
• Help implement and maintain campaign tracking, including GA4 support, UTM tagging, pixel placements, and basic conversion tracking validation.
• Work with content, design, and product marketing teams to ensure creative assets meet channel specifications and campaign requirements.
• Maintain oversight of campaign performance metrics such as CTR, CPC, CPA, CPL, and MQL, and prepare simple reports and observations for the team.
• Perform basic optimizations under guidance, such as updating targeting, rotating creative, adjusting budgets, and testing variations.
• Coordinate with external vendors, media agencies, and MarTech partners to support campaign launches, troubleshooting, and reporting.
• Aid with global events and webinars, including campaign amplification, audience targeting support, tracking setup, and post-event reporting.
• Support branded merchandise and swag initiatives, helping with vendor coordination, fulfillment, and creative input.
• Ensure campaigns adhere to internal brand guidelines, regulatory requirements, and scientific messaging standards.

Qualifications

• 1–3 years of hands-on experience in paid media, digital marketing, or related roles, preferably in B2B biotech, life sciences, pharmaceuticals, or scientific technology.
• Experience using Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or similar paid media platforms.
• Exposure to supporting marketing events, including cross-regional coordination or campaign amplification.
• Basic knowledge of GA4, UTM tracking, pixel implementation, and reporting tools like Looker Studio or Excel.
• Understanding of digital media KPIs and campaign fundamentals, with a willingness to learn advanced targeting and optimization techniques.
• Attention to detail with the ability to QA basic campaign setups, tracking, and creative assets.
• Good verbal and written communication skills to summarize results and share updates with the team.
• Ability to manage multiple tasks and deadlines in a fast-paced, collaborative environment.

Benefits

• Medical, dental, and vision insurance.
• 401(k) retirement plan with a company match that vests fully on day one.
• Paid parental leave after three (3) months of employment.
• Paid time off policy including vacation time, personal time, sick time, floating holidays, and company holidays.
• Flexible spending and health savings accounts.
• Life and AD&D insurance.
• Short- and long-term disability coverage.
• Legal assistance.
• Supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance.
• Commuter benefits.
• Well-being initiatives.
• Peer-to-peer recognition programs.