Media Senior Marketing Manager, Rare Disease

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes: - Intro about Amgen mission (maybe "About the role" or "About Amgen"? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have "About the role" for the mission description? Or maybe "About Amgen"? The example list includes "About the role". We'll use that. - Responsibilities: "What You Will Do" section includes many bullet-like sentences. We'll put them in

• . - Requirements: "What We Expect Of You" includes Basic Qualifications and Preferred Qualifications. Could be split into Requirements (basic) and Preferred Qualifications maybe as Skills? But we have sections: Requirements, Qualifications, Skills. We need to decide. The posting includes Basic Qualifications (education + years) and Preferred Qualifications (list). We could put Basic Qualifications under "Requirements" and Preferred Qualifications under "Skills" or "Qualifications". The instruction: Use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can have Requirements (basic), Qualifications (preferred), Skills (maybe some of the preferred). But we need to avoid duplication. Better: Use Requirements for basic qualifications, Qualifications for preferred qualifications, Skills for technical competencies etc. However the preferred qualifications list includes many items that are skills. Could combine. Simplify: Use Requirements for basic qualifications, Skills for preferred qualifications (including technical competencies). Omit Qualifications heading if not needed. But we must include only sections with real content. We have: - About the role: mission description paragraph(s). We'll put that. - Responsibilities: "What You Will Do" list. - Requirements: Basic Qualifications (education/experience combos). We'll list each as
• . - Skills: Preferred Qualifications (list of items). We'll list each as
• . - Benefits: The posting mentions "What You Can Expect Of Us" includes benefits: competitive benefits, total rewards plan, health and welfare, financial plans, work/life balance, career development, comprehensive employee benefits package, retirement savings plan, medical/dental/vision, life/disability insurance, flexible spending accounts, discretionary annual bonus, stock-based long-term incentives, award-winning time-off plans, flexible work models. Also mentions salary range posted but not given actual numbers. The instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. Benefits are stated (they describe benefits). So we can include Benefits section. - Pay: The posting says "The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary..." but does not give actual numbers. It says "is posted" but not provided in text. Since no actual range given, we should not create Pay section because it's not specific. The instruction: never emit a heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Since they didn't state the range, we should omit Pay. - Schedule: Not mentioned. So omit. Thus sections: About the role, Responsibilities, Requirements, Skills, Benefits. Now we need to preserve all substantive information, not invent or summarize away detail. Must not repeat job title as heading. Must not include Job ID etc. Must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. At end there is EEO statement, accommodation request, etc. Must remove those. Also need to remove lines like "Apply now and make a lasting impact with the Amgen team.careers.amgen.com" and "In any materials you submit, you may redact..." etc. Those are application instructions/boilerplate. Remove. Also remove "Application deadline Amgen does not have an application deadline..." etc. Also remove "As an organization dedicated..." EEO statement. Also remove "Please contact us to request accommodation." Also remove "We will ensure that individuals with disabilities..." etc. Also remove "Amgen is an Equal Opportunity employer..." etc. Also remove "Together, we compete..." etc. Now we need to format. We'll produce something like:

  About the role

  Join Amgens Mission of Serving Patients At Amgen, if you feel like youre part of something bigger, its because you are. Our shared missionto serve patients living with serious illnessesdrives all that we do. Since 1980, weve helped pioneer the world of biotech in our fight against the worlds toughest diseases. With our focus on four therapeutic areas Oncology, Inflammation, General Medicine, and Rare Disease we reach millions of patients each year. As a member of the Amgen team, youll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, youll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

  But note the text has weird missing spaces. We'll keep as is? Might be okay. Could add spaces for readability but must preserve substantive information; adding spaces is not changing meaning. Probably fine. Now Responsibilities: we need to convert the bullet-like sentences into
  • . The "What You Will Do" paragraph contains many sentences separated by periods. We'll split each sentence into a list item. Let's extract sentences: "Lets do this. Lets change the world." Actually that's two sentences: "Lets do this." "Lets change the world." "In this vital role you will be responsible for leading the planning and implementation of all media and media partnerships, critical to commercial success of Amgens Oncology brands." "The media lead will support both consumer (DTC) and professionally-targeted (HCP) media strategies, investments and measurement." "Critical to the role will be developing and evangelizing an in-depth understanding of the core targets, and extensive knowledge of the DTC and HCP media landscapes, both traditional and emerging." "The Senior Manager of Media will report into the Director, Global Media of Rare Disease and will partner heavily with internal and external cross-functional partners and be responsible for leading and managing our media agencies." "Support the development and implementation of innovative, powerful multi-channel media plans, including strategic partnerships with critical media outlets." "Lead development of brand media briefs in partnership with brand teams." "Manage all elements of brand media plans, including leading the agency to develop annual and in-year plans, that meets agreed objectives, tracking weekly, monthly and quarterly critical metrics and ensuring delivery on budget." "Work across the RDBU portfolio, in partnership with the GCC Media Team, brand teams and agency, to optimize the portfolio media strategy, targeting and tactical brand plans to drive synergies, effectiveness and efficiencies." "Lead strategic development and realization of media partnerships, improving return on investment, value and performance." "Uncover insights to drive continuous optimization of media plans based on metrics, and ensure findings are shared and applied across brands." "Leadership of media agency to hold them accountable to the highest standards of performance." "In partnership with CD&A, develop and track metrics for media mix and media effectiveness, while linking to the KPIs and broader success metrics of the brand." "Be the brand liaison and key support to Corporate advocacy, Patient advocacy and SciComm." "Implement test and learns to support marketing innovation in media." "Enhance processes to improve the way we operate with our media agency and deliver reporting, financials, and best practices for the brands." "Drive media training initiatives to help upskill within the organization." "Onboard new media partners on the Amgen processes." "Support key GCC Media Enterprise projects and contribute to the future evolution of GCC Media" "Lead project management initiatives on new media assignments" "Attend external and internal training/conferences and share insights with GCC Team" We'll put each as
  • . Now Requirements: Basic Qualifications list: "Doctorate degree and 2 years of client-side marketing/media and/or Agency Media" "Masters degree and 4 years of client-side marketing/media and/or Agency Media experience" "Bachelors degree and 6 years of client-side marketing/media and/or Agency Media experience" "Associates degree and 10 years of client-side marketing/media and/or Agency Media experience" "High school diploma / GED and 12 years of client-side marketing/media and/or Agency Media experience" We'll list each as
  • . Now Skills: Preferred Qualifications list (the bullet list after "Preferred Qualifications"). We need to capture each bullet. The text: "Deep HCP/DTC Marketing/Media Experience" "Technical competencies: Media targeting and segmentation, Multi-channel and Omni-Channel media plan development, media measurement/optimization, and agency leadership" "Expertise in DTC media planning and deliveries for traditional/linear/TV as well as digital channels" "Deep Experience designing and implementing HCP-targeted media efforts, including NPP activation of target lists, Third Party Agreements (TPA) management, omnichannel integration, data leads and alert targeted HCP programs, custom programs, EHR, Display, Programmatic, SEM and SEO, etc." "Strong analytical skills with an ability to uncover insights from performance/measurement tracking to drive action that increases brand impact" "Strong ability in both proactively leading cross-functional teams, and in being a member of a cross-functional team" "Strong communication effectiveness: The ability to optimally empower, effectively engage, connect, and influence senior management and marketing organizations" "Ability to explain complex details in concise and clear ways to drive team member alignment" "Ability to translate and communicate sophisticated, complex information/strategies into simple and impactful executional media plans" "Experience working within creative and/or media agencies" "Preferred experience working in rare disease and/or therapeutic areas with small patient/customer audience sizes" "Pharmaceutical marketing experience" "Strong project management skills" "Strong interpersonal skills" "Experience working across multiple agencies and media channels" "Multi-tasking abilities to work across multiple brands with multiple indications and target audiences" We'll treat each line as
  • . Some lines contain colon etc; keep as is. Now Benefits: The "What You Can Expect Of Us" paragraph includes multiple sentences. We'll extract substantive benefit statements. Paragraph: "As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, well support your journey every step of the way. The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications. In Addition To The Base Salary, Amgen Offers a Total Rewards Plan, Based On Eligibility, Comprising Of Health And Welfare Plans For Staff And Eligible Dependents, Financial Plans With Opportunities To Save Towards Retirement Or Other Goals, Work/life Balance, And Career Development Opportunities That May Include A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accountsA discretionary annual bonus program, or for field sales representatives, a sales-based incentive planStock-based long-term incentivesAward-winning time-off plansFlexible work models, including remote and hybrid work arrangements, where possible" We need to split into list items. However note there are some missing spaces and concatenated words. We'll try to make sensible items. We can break at periods and at capital letters after missing spaces. Let's rewrite as list: - Competitive benefits - Collaborative culture - Support for professional and personal growth and well-being - Total Rewards