Media Relations Coordinator

Job ID: 1168111_RR00125142

About the role

NYU Langone Health is a fully integrated health system consistently achieving the best patient outcomes through a rigorous focus on quality, with some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three consecutive years, and U.S. News & World Report recently placed nine clinical specialties among the top five nationally. The system offers a comprehensive range of medical services across 6 inpatient locations, Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida, with $14.2 billion in revenue, two tuition-free medical schools, and a research enterprise with over $1 billion in active NIH awards.

We are seeking a strategic-minded Media Relations Coordinator to join the Clinical Media Relations Team within the Communications, Marketing, Government and Community Affairs (CMGCA) department. Reporting directly to the Director of Clinical Media Relations, this position will create important new resources for our team and improve operations. The role supports and executes media relations initiatives by managing assigned media activities, developing communications resources, advising internal stakeholders, and coordinating media engagement efforts that advance NYU Langone's patient care, research, and education priorities. This position independently manages assigned media engagements, including coordinating and facilitating media interviews, providing guidance to physicians and clinical experts on interview preparation, preparing communications materials, and managing related activities to ensure effective and timely responses to media opportunities. The role develops and executes assigned media pitching opportunities and supports patient story development in partnership with clinical departments and media relations leadership. While based on the clinical media relations team, this position also supports needs from other media relations teams as assigned, including those focused on research, ambulatory and local hospitals, and institutional matters. This role is based in Manhattan but could require occasional travel to locations across the region to support media events.

Responsibilities

Strategic and Supportive Duties

• Support media relations activities for assigned clinical departments, including coordination of communications, web updates, and stakeholder communications related to external reputation efforts
• Work with media team members to ensure search terms for various media monitoring tools, such as Muck Rack, are up to date
• Develop and update various assets that can assist with media coverage of NYU Langone, such as an experts directory, media kits, and b-roll and photo libraries
• Develop and maintain curated media distribution lists to support media outreach and pitching efforts
• Independently coordinate and manage assigned reactive media inquiries and media engagements, including preparation of clinical experts and coordination of onsite media activities
• Coordinate and support press conferences, reporter meet and greets, media roundtables, and other CMGCA events as needed
• Assist with the daily media report and various coverage reports on key stories, folding in broadcast, social, etc.
• Support the media team's vodcast promotion
• Develop briefing documents, talking points, presentations, and other communications materials to support media engagements and ensure consistent messaging
• Document key discussion points, action items, and communications priorities from team and stakeholder meetings
• Collaborate with colleagues in CMGCA, including enterprise communications, social media, brand experience, and other team members to maximize and optimize media relations opportunities
• Execute assigned components of NYU Langone's media relations strategy and recommend opportunities to strengthen media engagement efforts
• Preparation of media reports, NewsHubs, tracking, and other tasks as needed for the clinical media relations team
• Create and maintain an editorial calendar for all media relations content
• Develop stories and other materials, including press releases, media pitches, fact sheets, and other materials as needed for news media and to post to NYU Langone's news site
• Build and maintain relationships with assigned media contacts and serve as a point of contact for media inquiries related to assigned areas
• Ensure quick, accurate responses to media inquiries — serving as a suitable spokesperson and subject matter advisor if called upon
• Obtain and maintain patient consent forms on media relations hub

Operational Excellence

• Efficiently and effectively execute goals and priorities while adhering to organizational standards for delivering excellent work
• Champion NYU Langone's strong continuous improvement culture, demonstrating a willingness to test and learn
• Ensure seamless communication alignment within a complex, highly matrixed organization encompassing multiple campuses and geographic regions
• Stay up to date on all developments across assigned clinical departments
• Work respectfully and effectively with patients and their families to obtain proper consent forms as appropriate and ensure they are respected and supported in any media efforts

Requirements

• Minimum of 3+ years of public and media relations experience
• Excellent writer, editor, and verbal communicator
• Good understanding of media relations and the media landscape in the US
• Comfortable with digital content channels, including but not limited to social media
• Strong PowerPoint or Keynote user; good working knowledge of online collaboration tools
• Ability to make decisions quickly within high-pressure situations and react quickly and appropriately to unexpected media coverage
• Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally
• Bachelor's degree in Communications, Public Relations, or related field (e.g., Journalism or Marketing), or an equivalent combination of education and experience

Preferred Qualifications

• Demonstrate a strong, innate sense of which stories will resonate with the public and earned media and how to effectively frame them to ensure the best coverage
• Manage multiple tasks at once, effectively prioritizing, making sound recommendations, and escalating as appropriate
• New York-specific media relations experience
• Working knowledge of promoting clinical programs
• Experience executing public and media relations programs, both proactive and reactive
• Experience with building and managing press and media relationships
• Experience with database building
• Bilingualism is an asset (Spanish/English)

Benefits

NYU Langone Health provides a comprehensive benefits and wellness package designed to support employees at any stage of life. Offerings include financial security benefits, a generous time-off program, and employee resource groups for peer support. All employees have access to a holistic employee wellness program focusing on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care. The package supports career development, starting a family, and saving for retirement, allowing employees to focus on what truly matters.

Pay

The salary range for this role is $58,500.00 - $86,814.00 annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range listed does not include bonuses/incentive, differential pay, or other forms of compensation or benefits.