Media Relations Accenture Song Senior Manager

Bring your big ideas and marketing expertise to Accenture and you may find that your career catapults to places you never imagined. As a leader in management consulting, technology and outsourcing services, our teams work closely with clients to improve the way the world works and lives. Whether you work directly with clients or manage important internal initiatives and efforts, you’ll find amazing opportunities to make a measurable difference.

About the role

Accenture is looking for a dynamic public relations professional to lead the strategy, execution, and coordination of a comprehensive media relations program for Accenture Song’s business. This role includes direct responsibility for creating and executing media relations campaigns for functions such as Design, Marketing, Commerce, and Service, along with supporting executive visibility efforts across the business. The role is responsible for generating top-tier and trade media coverage in influential press to support Accenture Song’s objectives, content, and leaders. Additionally, this role supports an executive positioning program for Accenture’s CMO and CCO leveraging media relations, social media, speaking engagements, and awards. This individual will guide and manage the media relations team supporting the business, working closely with Accenture Song marketing & communications leads, global industry leads, service leads, and other M+C leadership. The role reports into Accenture’s Global Media Relations team and is part of Accenture’s Corporate Communications function.

Responsibilities

• Partner with the business to closely understand business goals and translate them into an actionable global media strategy.
• Create and manage the global media strategy for Accenture Song and execute it alongside Song’s media team.
• Team across the function, geography, and industry media leads and marketing teams to develop themes and messaging that align with marketing plans as well as overall trends and major events. This includes managing an editorial calendar for thought leadership launches, regular byline contributions, and navigating potential internal and external news conflicts.
• Conduct media audits, reporting, and briefer development.
• Establish executive positioning platforms leveraging subject matter experts.
• Coach and prepare spokespeople.
• Drive the content pipeline for media relations on client stories, research, and thought leadership.
• Monitor the competitive landscape for media mentions and share of voice, applying this knowledge to improve Accenture’s overall position in the industry. Focus on reporting (monthly, quarterly, per campaign) using agency resources as well as key technologies like Meltwater.
• Conduct and analyze market/competitor/influencer research as input to positioning and external marketing and communications plans.
• Drive the application process for industry awards and rankings; promote wins.
• Manage and develop professional working relationships with key journalists and client peers.
• Work with the industry marketing & communications team to create and execute effective social media initiatives for functional leadership and other Song executives.
• Ensure that industry media relations initiatives are consistent with strategic business objectives for Accenture.

Requirements

• Bachelor's degree or other university degree.
• Minimum of 12 years of experience in PR/corporate communications with a focus on technology, thought leadership, and content PR, in-house or agency.
• Must be based in an Accenture office.
• Some travel required (10%).

Skills

• Strong relationships with business, industry, and trade press.
• Able to leverage social media to augment and amplify media relations programs.
• Broad-based business acumen and ability to quickly grasp Accenture’s business strategy.
• Global perspective and understanding of the business marketplace; quick thinking with an inquisitive nature and desire to learn about economic and business drivers, the technology ecosystem, and all aspects of Accenture’s business.
• Able to partner with and influence executives at all levels of the organization through relationship building and executive-level presence.
• Experience building strong working relationships and providing strategic counsel to senior leadership.
• Demonstrated leadership, teamwork, and collaboration in a professional setting.
• Demonstrated knowledge and ability for media measurement tools, tactics, and capabilities.
• Natural storyteller with the ability to connect Accenture capabilities to industry news.
• Demonstrated ability to provide strategic support and counsel; issues management experience a plus.
• Exceptionally detail-oriented yet equally flexible and agile. Comfortable with ambiguity.
• Proven ability to manage multiple tasks under tight deadlines.
• Ability to be flexible and work analytically in a problem-solving environment.
• Innovative/creative problem-solving skills.
• Passion for executing deliverables and programs of the highest quality possible.
• Excellent communication (written and oral) and interpersonal skills.
• Excellent negotiation, influence, mediation, and conflict management skills.
• Strong leadership skills—team building, supervision, mentoring.
• Ability to work autonomously and independently, yet integrate and collaborate with other areas within Marketing & Communications and other areas within Accenture.
• Demonstrated leadership in a professional setting; either military or civilian.
• Demonstrated teamwork and collaboration in a professional setting; either military or civilian.

Pay

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. The following are the anticipated annual salary ranges for this role in various locations:

• California: $132,500 to $271,000
• Cleveland: $122,700 to $216,800
• Colorado: $132,500 to $234,100
• District of Columbia: $141,100 to $249,300
• Illinois: $122,700 to $234,100
• Maine: $112,900 to $199,500
• Maryland: $132,500 to $234,100
• Massachusetts: $132,500 to $249,300
• Minnesota: $132,500 to $234,100
• New York: $122,700 to $271,000
• New Jersey: $141,100 to $271,000
• Virginia: $122,700 to $249,300
• Washington: $141,100 to $249,300

Benefits

Accenture offers a market-competitive suite of benefits including:

• Medical, dental, vision, life, and long-term disability coverage.
• A 401(k) plan.
• Bonus opportunities.
• Paid holidays and paid time off.

See more information on our benefits here.

Schedule

This role is based in an Accenture office with some travel required (10%).