Media Planner

About the role

A results-driven Media Planner is needed to oversee digital media and paid social campaigns across multiple client accounts. Ideal candidates have strong platform knowledge, analytical skills, and experience managing campaigns in a fast-paced, client-facing environment.

Responsibilities

• Manage digital media and paid social campaigns from setup through reporting, including trafficking, QA, pacing, optimization, and performance analysis.
• Execute campaigns across platforms such as Google Ads, DV360, Amazon DSP, YouTube, Meta, Pinterest, TikTok, and LinkedIn.
• Serve as a day-to-day client contact for campaign updates, performance insights, and strategic recommendations.
• Lead recurring client meetings to review campaign results, explain performance trends, and identify next steps.
• Maintain a high level of campaign accuracy through detailed QA and troubleshooting.
• Optimize campaigns against key performance indicators including ROAS, CPA, CPC, and CTR.
• Analyze campaign reporting in Looker and translate findings into clear, actionable insights for clients and internal teams.
• Prepare and present client-facing reports, test results, and recommendations for growth opportunities.
• Identify opportunities to expand client media programs and improve overall campaign performance.
• Partner with media vendors and managed-service teams to strengthen campaign outcomes.
• Develop and execute testing strategies across ad copy, creative, landing pages, formats, and beta opportunities.
• Support onboarding activities for new clients, including account setup, billing coordination, pixel implementation, audience creation, and QA.
• Mentor and support junior team members, including Media Coordinators.

Requirements

• 2+ years of client-facing experience in digital media, programmatic advertising, or paid social.
• Experience managing large-scale media budgets across multiple platforms.
• Hands-on experience with Meta Ads Manager and at least one DSP.
• Background in campaign setup, trafficking, execution, and optimization.
• Familiarity with ad-serving platforms, preferably Campaign Manager 360.
• Demonstrated success improving campaign performance across ROAS, CPA, CPC, and CTR metrics.
• Strong understanding of audience targeting and remarketing strategies, including CRM targeting, dynamic creative, site retargeting, search retargeting, contextual targeting, affinity audiences, and lookalike modeling.
• Advanced skills in Excel, PowerPoint, and Looker.
• Excellent analytical, organizational, and communication skills.
• Ability to manage multiple priorities, meet deadlines, and work independently.
• Strong attention to detail and sound judgment, with an eye for effective ad creative and messaging.

Skills

• Google Skillshop certifications are a plus.

Benefits

Includes medical, vision, dental, and life and disability insurance. Contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.