Media Planner

Your Job i360 is seeking a detail-oriented and strategic Media Planner to lead the planning, execution, and optimization of digital media campaigns across both political and commercial clients.

About the role

In this role, you’ll manage full-funnel campaigns across programmatic, video, and social platforms. You’ll analyze performance using platform data, internal insights, and reporting and measurement tools to deliver clear and actionable recommendations. The ideal candidate brings strong communication skills, a sharp analytical mindset, and a passion for staying on top of the latest digital media trends and tech stacks.

Our Team

The Media team at i360 delivers and supports data-driven digital advertising campaigns that maximize client success by leveraging advanced targeting, analytics, and measurement. Our campaigns activate i360's proprietary database of 270M+ voters and consumers across programmatic display and video, CTV/OTT, paid social, and digital audio. We work directly with major ad tech partners and premium publishers to deliver precision targeting and real-time optimization at scale.

Responsibilities

• Develop and lead the strategy, targeting, execution, and performance measurement of digital media campaigns for both political and commercial clients
• Manage and optimize large-scale paid media campaigns across display, video, OTT/CTV, and search channels using a variety of ad tech platforms and ad servers like The Trade Desk, StackAdapt, DCM, Google, Meta, etc.
• Oversee full-funnel campaign tracking and conduct A/B testing to optimize performance
• Analyze campaign performance through data from ad platforms, internal insights, and reporting and measurement tools
• Stay up to date with evolving digital media trends, tools, and technologies by developing and nurturing strategic partnerships with media vendors
• Communicate clearly and effectively through well-crafted writing, presentations, and attention to detail
• Collaborate closely with the Media team to ensure accurate campaign execution, including UTM tagging and naming conventions

Requirements

• Hands-on experience with ad servers, DSPs, and social buying platforms such as DCM, The Trade Desk, StackAdapt, etc.
• Third-party reporting and measurement tools experience
• Proven experience managing multiple complex digital campaigns with varied KPIs across multiple platforms
• Experience managing client accounts and relationships
• Strong ability to assess, prioritize, and manage workload efficiently
• Adaptable and comfortable handling evolving responsibilities and last-minute changes
• Communicate clearly and effectively through well-crafted writing, presentations, and exceptional attention to detail

Qualifications

• Background in developing digital media strategies for political, advocacy, or issue-based campaigns
• Experience building cross-platform dashboards that incorporate data from various ad tech platforms
• Ability to translate measurement findings into clear, strategic media optimizations
• Familiarity with brand lift, search lift, and audience impact studies, and how to apply them to digital campaigns
• Deep understanding of limitations and nuances in measurement across walled gardens (e.g. Meta and Google)
• Experience with ad ops workflows including trafficking, QA, tagging, and troubleshooting delivery issues across DSPs and social platforms

Pay

For this role, we anticipate paying $90,000-$120,000 per year. This role is eligible for variable pay, issued as a monetary bonus or in another form.

Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes:

• Medical, dental, vision, flexible spending and health savings accounts
• Life insurance, ADD, disability
• Retirement
• Paid vacation/time off
• Educational assistance
• Infertility assistance, paid parental leave and adoption assistance (eligibility criteria apply)

Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.