Media Planner

Responsibilities

• Support development and presentation of integrated media strategies aligned to client business objectives and campaign goals
• Conduct audience, marketplace, competitive, and media research to inform planning recommendations
• Evaluate media opportunities across programmatic, online video, CTV, YouTube, paid social, podcasts, streaming audio, and traditional media channels
• Aid in developing channel strategies, investment allocations, flight recommendations, and media POVs
• Stay current on media trends, consumer behavior, platform capabilities, measurement solutions, and AI-enabled planning tools
• Develop integrated media plans, budget trackers, and support campaign documentation
• Coordinate campaign launches across internal teams and media partners
• Manage campaign setup and execution across media channels, including coordinating insertion orders (IOs), trafficking requirements, tagging, creative assets, and launch timelines
• Build and maintain campaigns within internal planning and billing systems (e.g., Prisma) to support campaign execution, financial tracking, and reporting
• Ensure campaigns launch accurately by QA’ing creative assets, tracking tags, landing pages, naming conventions, and vendor deliverables
• Communicate with clients on outstanding asset deliverables and launch progress
• Coordinate with offshore support to oversee campaign setup in Prisma, trafficking support, billing actualizations, and campaign documentation to ensure accurate and timely execution
• Maintain campaign pacing, delivery, and budgets by reviewing pacing reports and proactively identifying under or over-delivery, recommending solutions to optimize campaign performance
• Manage campaign budgets, reconciliations, invoice tracking, and financial documentation throughout the campaign lifecycle
• Work closely with finance, media vendors, clients, and internal stakeholders to ensure accurate billing, campaign actualization, and financial reconciliation
• Serve as a day-to-day point of contact for media vendors throughout campaign execution
• Deliver IOs, creative assets, tracking requirements, launch timelines, and campaign updates
• Closely work with partners to identify optimization and added value opportunities
• Partner with offshore support to coordinate recurring weekly campaign pacing reports, and QA to ensure reporting accuracy across all partners
• Collaborate with analytics and measurement teams on tagging, attribution, and campaign measurement implementation
• Analyze campaign performance and translate data into actionable insights and optimization recommendations

Qualifications

• Minimum of 3 years of hands-on media planning and campaign management experience across integrated media channels
• Strong understanding of paid media fundamentals across digital and traditional channels, including planning, execution, optimization, and measurement
• Experience with media research and planning tools such as Nielsen, MRI-Simmons, Telmar, MediaRadar, or similar platform
• Excellent time management skills with the ability to prioritize multiple projects, manage deadlines, and communicate priorities effectively to supervisors and cross-functional teams
• Demonstrated experience managing campaign budgets, pacing, billing, reconciliations, and financial stewardship
• Experience coordinating campaign execution, including media authorizations (MAs), insertion orders (IOs), tagging, trafficking, QA, creative asset management, and vendor communication
• Highly detail oriented with a proven ability to maintain accuracy across campaign setup, documentation, financial tracking, and reporting
• Advanced proficiency in Microsoft Excel and PowerPoint, and experience with Google Workspace is a plus
• Experience working with media planning, billing, and campaign management systems (e.g., Prisma) is preferred
• Excellent written, verbal, and presentation skills with the ability to communicate effectively with clients, media partners, and internal stakeholders
• Previous client communication and presentation experience
• Experience working on integrated campaigns across multiple media channels is preferred