Media Planner

About the role

Allied is a privately held agency with deep roots in the entertainment business. We are a global leader in helping entertainment, culture, sports, and lifestyle brands connect with their audiences. As the agency partner to movie studios, touring theater and entertainment companies, the sports business, and more, we offer a unique perspective into the strategy behind activating audiences.

Responsibilities

• Participate in strategy development and align with senior team members.
• Create media plan, handle updates based on internal and client feedback.
• Present/Send media plan to client and/or support senior team member presenting plan as needed.
• Negotiate with media vendors.
• Oversee and work with associate on campaign set-up and optimizations.
• Review campaign performance, suggest, make optimizations.
• Work with associate to review reporting, help identify insights – If identified, help flush out to discover the “why” and “what’s next”.
• Lead on client communication.
• Review campaign/platform set-up and budget to ensure correct set up.
• Actualize media plan based on campaign end or monthly Adazzle actuals.
• Brainstorm strategy across teams in terms of audience building, creative development, etc.
• Oversee all platform pacing efforts against the media plan.
• Decide who will lead day-to-day client communications.

Requirements

At least 2+ years of digital media strategy, planning, and buying experience.

A solid time as a digital-focused associate/assistant learning the ins and outs of direct buy, paid social, paid search, and/or programmatic campaigns.

Experience working within Meta Ads, Google Ads, Tiktok Ads, Snapchat Ads, etc.

Please highlight any experience you have with the entertainment business.

Qualifications

This is an overview of this position’s responsibilities, so specific roles and responsibilities and other aspects of this description may change. Details

The annual salary range for this role is $60,000-65,000.

We also offer 10 company paid holidays.

Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.