Media Operations And Ad Technology

Key Responsibilities

• Traffic and manage campaigns across platforms such as Google Ads, Google Campaign Manager 360, Google Search Ads 360, Facebook Ads Manager, TikTok Ads Console, and similar tools.
• Implement and validate pixels, conversion tracking, and event tagging using tag management systems such as Adobe Launch or similar platforms.
• Create and manage trackers, postbacks, and smartlinks in mobile measurement platforms such as Kochava or related tools.
• Support audience creation, sharing, and activation using platforms such as LiveRamp and Adobe Audience Manager.
• Review media plans and support campaign launch readiness across both awareness and performance channels.
• Conduct end-to-end QA testing for campaign workflows across web and app environments.
• Monitor and troubleshoot payloads, tags, network requests, and campaign delivery issues using tools such as Charles Proxy, Postman, and browser-based debugging methods.
• Analyze discrepancies related to ad serving, placement, tracking, creative, audience sharing, and third-party reporting.
• Support consent and governance implementation using platforms such as TrustArc, OneTrust, Tag Inspector, Evidon, or similar technologies.
• Manage product feeds in partnership with technical teams and feed management solutions.
• Build dashboards and analyze performance data using tools such as Adobe Customer Journey Analytics, Kochava, and related reporting platforms.
• Read and write basic SQL queries and apply working knowledge of ETLs, data warehousing, and marketing data flows.
• Collaborate cross-functionally to improve attribution, audience management, measurement design, and ad tech infrastructure.

Required Qualifications

• Experience in media operations, ad technology, marketing technology, or digital campaign QA.
• Strong hands-on experience with tag management and consent/privacy platforms such as TrustArc, OneTrust, Adobe Launch, or similar tools.
• Experience testing web and mobile applications, including network traffic analysis and event validation.
• Familiarity with mobile measurement platforms such as Kochava, AppsFlyer, or similar solutions.
• Understanding of SDK implementation, server-to-server tracking, and event measurement frameworks.
• Basic SQL knowledge and familiarity with ETL concepts and data warehousing.
• Strong analytical and troubleshooting skills across campaign delivery, attribution, and measurement.
• Ability to manage multiple projects in a fast-paced environment and adapt quickly to changing priorities.
• Excellent written and verbal communication skills, especially in documentation and process creation.
• Experience collaborating effectively with agencies, marketers, and technical cross-functional teams.