Media Manager- Miami, FL (Onsite)

Duties & Responsibilities

• Develop and execute multichannel media strategies, including TV, radio, print, OOH, grassroots, and digital.
• Negotiate media rates, placements, and added value with vendors to maximize efficiency and exposure for clients.
• Analyze market trends, consumer insights, and audience data to inform buying strategies.
• Collaborate with digital media teams to integrate paid social, OTT/CTV, and programmatic campaigns into holistic media plans.
• Manage relationships with media partners across both General Market and Hispanic Market segments.
• Track performance metrics, optimize campaigns in real time, and deliver post-buy reports with actionable insights.

Client Services & Strategy

• Serve as the primary client contact, managing day-to-day communication and ensuring marketing initiatives align with business goals.
• Lead strategic planning discussions and collaborate with internal departments to ensure cohesive execution.
• Develop and present integrated marketing strategies and post-campaign performance reports to clients.
• Manage client budgets, timelines, and deliverables, ensuring projects stay on track and within scope.
• Identify new opportunities for growth and innovation across client accounts.

Operational & Cross-Functional Collaboration

• Coordinate with project management and accounting teams to ensure accurate vendor billing, reconciliation, and reporting.
• Work alongside creative teams to ensure assets meet media specifications and are delivered on time.
• Maintain media planning tools, trackers, and budget documentation.
• Support onsite activations and experiential programs when media is integrated into live events.

Minimum Qualifications:

• Education Level: Bachelor's Degree or equivalent experience
• Experience: 4–6 years of experience in media buying, media planning, or client services within an agency or brand environment.
• Skills: Strong understanding of traditional and digital media, including measurement tools and analytics platforms; proven success managing multiple accounts and campaigns simultaneously; bilingual (English/Spanish) preferred.

Skills, Knowledge, And Abilities:

• Strong negotiation and vendor management skills.
• Excellent presentation, verbal, and written communication abilities.
• Highly organized with strong time management and attention to detail.
• Collaborative and proactive problem solver.
• Ability to translate analytics into strategic recommendations.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and media planning tools.
• Passionate about entertainment, sports, and multicultural marketing.

Problem-Solving:

• Must be flexible when necessary; able and willing to explore and test new ways of doing things; must not remain set in ways to the detriment of the Company’s competitiveness.
• Must show initiative and possess the ability to make decisions and solve problems quickly and effectively.
• Relyes on extensive experience and judgment to plan and accomplish goals.

Physical Requirements:

• Constant: During working hours; the incumbent will mostly sit in front of a computer.
• Occasional: Flexibility and willingness to work unconventional hours (nights and weekends) when necessary.

Working Environment:

• Able to complete multiple duties with accuracy while shifting from one to another with frequent interruptions and competing deadlines.
• Fast paced environment with peaks of intensity and increase in workloads.