MEDIA EXECUTIVE - WSFA

About Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WSFA

WSFA 12 News is the dominant television and digital media station in Montgomery, Alabama. For over 70 years, WSFA 12 News has served a 15-county DMA and is Central and South Alabama's most trusted source for news, weather, and sports information on-air and online.

Job Summary/Description

• Research opportunities in your market, generate or follow through on sales leads, both warm and cold, and manage an active pipeline of potential revenue.
• Own the full sales cycle from prospect to close and meet new business revenue and budget goals.
• Be an expert in marketing, and provide expert insights, recommendations, and consultancy to build productive and long-lasting relationships.
• Maintain a consistent pipeline, build pipeline velocity, and forecast with accuracy monthly.
• Design, write, and present marketing presentations.
• Meet or exceed sales expectations, goals, and budgets, and manage your book of sales revenue for retention and growth.
• Manage your book of business using multiple CRM and client management tools and software.
• Communicate and collaborate effectively internally across all WSFA departments and support staff.

Qualifications/Requirements

• 2-5 years of B2C or B2B outside consultative sales experience (media ad sales experience, preferred)
• Effective prospecting and proven revenue pipeline-building skills.
• Ability to think critically and design solutions for complex problems.
• Ability to successfully manage ambiguity and unexpected change.
• Be teachable and open to best practices and feedback as a means of continuous improvement.
• Be consistent at delivering results through perseverance, humility, and a positive outlook in the face of challenges.
• Must be comfortable selling to, challenging, and building trust-based, value-added relationships with executives.
• Must meet the Gray Media driving requirements and have a valid driver's license.