MEDIA EXECUTIVE - KSFY (Pierre Region)
About Gray Media
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About KSFY
KSFY (ABC)/KDLT (NBC), and ODLT (FOX) is an award-winning television operation serving viewers in the eastern half of South Dakota as well as portions of southwest Minnesota and northwest Iowa. The stations operate from a new studio in downtown Sioux Falls as one rebranded organization called Dakota News Now. The facilities put Dakota News Now on the cutting edge of television and news-gathering technology, making it one of the most state-of-the-art television stations in the market and the region that produces over 38 hours of news each week.
Job Summary/Description
- Develop, retain, and grow client relationships in the Pierre Area
- Design, write, and present marketing proposals and PowerPoint presentations
- Communicate and collaborate effectively across all Dakota News Now/Gray Digital Media departments and support staff
- Manage your digital book of business using client management tools and software
- Learn and master Dakota News Now digital advertising products and tools (we are always innovating and growing)
- Develop digital marketing solutions for businesses using the latest advertising products available across the Dakota News Now digital platforms and Gray Digital Media digital platforms (Programmatic, OTT, Email, Social, SEM, SEO)
- Meet or exceed sales expectations, goals, and budgets, and manage your own book of digital sales revenue for retention and growth
- Consult with business owners, marketing and advertising executives, directors, and managers to develop and implement an effective digital marketing strategy for their business
Qualifications/Requirements
- Sales experience preferred but not necessary
- Must possess a strong work ethic and a solid understanding of digital marketing