MEDIA EXECUTIVE (ASSO) - WTVA
Gray Media is a growing multimedia company headquartered in Atlanta, Georgia, and the nation's largest owner of top-rated local television stations and digital assets. Our portfolio reaches approximately 37% of US television households across 117 markets, including 80 markets with the top-rated station and 100 markets with the first or second highest-rated station. We also own the largest Telemundo Affiliate group (46 markets) and Gray Digital Media, a full-service digital agency. Additional properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.
WTVA-TV is Gray Local Media's NBC and ABC affiliate in Tupelo, Mississippi, serving as North Mississippi's most-viewed media source and the #1 television station in the market. Join our collaborative Sales Team as a key contributor in a dynamic environment.
About the role
As a Media Executive, you will establish relationships with local businesses and ad agencies, developing multi-platform marketing campaigns across our television stations, WTVA.com, and digital marketing solutions. This role is ideal for a service-oriented, coachable, and self-motivated individual who thrives in a goal-driven team environment and possesses strong interpersonal skills.
Responsibilities
- Generate revenue across all available platforms
- Prospect, contact, and present to new businesses to generate new advertising revenue
- Manage inventory and protect station rate structure
- Form strategic business and market partnerships
- Regularly meet with sales managers to ensure progression and success with stated goals
- Act as negotiator for assigned accounts, ensuring proposals align with station strategies
- Create and deliver sales presentations to clients and agencies
Requirements
- Bachelor’s Degree or equivalent work experience preferred
- Proven track record in sales and new business development
- Experience in TV, radio, newspaper, or other sales-related fields is preferred
- Experience in a consultative, customer-focused business environment
- Personal insured transportation and valid driver’s license
- Ability to pass a pre-employment background check
Gray Media is a drug-free company.