Media Director, Media Planning/Strategy
Company Description
PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation. Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.
About the Role
We are seeking a highly strategic Media Director with proven success leading complex, media-driven integrated accounts. The ideal candidate is a visionary leader who inspires clients with their creativity and eloquence, while possessing the tactical chops to expertly guide day-to-day media operations. If you are a big-picture thinker who still loves getting into the details, keep reading.
Responsibilities
Strategic Leadership & Media Planning
- Lead the development of audience-centric, insight-driven media strategies across HCP audiences.
- Oversee the strategic direction, channel architecture, and budget allocation across assigned accounts.
- Translate business objectives, market dynamics, customer insights, and performance data into actionable media recommendations.
- Guide teams through annual planning, tactical planning, optimization, and measurement processes.
- Ensure media strategies align with broader brand, marketing, and business objectives.
- Partner with analytics, investment, activation, and client engagement teams to deliver integrated solutions.
- Identify opportunities to introduce innovative media approaches, emerging channels, and evolving healthcare marketing trends.
- Contribute strategic expertise to new business opportunities, pitches, and agency initiatives.
Client Leadership
- Build and maintain strong relationships with key client stakeholders.
- Serve