Media Director - Cross Channel, Digital Paid Media

For our client, a leader in the Business Services space, we are seeking a Media Director to drive search and content-led growth initiatives that improve visibility, acquisition, and measurable demand.

About the role

You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Business Services environment.

Location: Remote - US based candidates only, no visa sponsorship available

Responsibilities

• Develop and implement comprehensive paid digital media strategies
• Identify growth opportunities across customer acquisition, retention, and brand awareness initiatives
• Provide thought leadership on emerging digital marketing trends and technologies
• Establish media measurement frameworks and performance benchmarks
• Oversee paid media campaigns across multiple platforms, including search, social, and programmatic
• Ensure campaigns meet KPIs such as ROAS and CPA
• Lead testing initiatives to optimize audience segments, creatives, and bidding strategies

Requirements

• Bachelor's degree in marketing, business, communications, or related field
• 8-12+ years of digital marketing experience
• 5+ years managing paid media teams and budgets
• Deep expertise in paid search (SEM), paid social, programmatic advertising, display, and video advertising
• Strong analytical and financial expertise
• Experience presenting to senior executives
• Experience in financial services, banking, insurance, healthcare, or other regulated industries

Benefits

• Remote work flexibility with an option for occasional travel
• Supportive team structure encompassing various roles including media managers and analysts
• Encouraged cross-functional collaboration with marketing, analytics, and sales teams
• Professional growth opportunities through team leadership and development
• Access to resources for continuous improvement in digital marketing strategies

Pay

$120,000 – $200,000 annually