Media Buying Specialist

Key Responsibilities

• Possess deep, hands-on media buying experience, ideally gained in an agency environment.
• Demonstrate strong working knowledge of major advertising platforms and tools, including DV360, AI max, Google Ads, YouTube, TikTok, Reddit, and other leading paid media ecosystems.
• Able to independently manage campaign fundamentals, including: Keyword strategy and maintenance, Bid management and optimization, Conversion tracking and funnel monitoring, Creative coordination and agency handoffs.
• Conduct in-depth analysis of campaign performance to identify drivers of success and areas for improvement.
• Evaluate keyword effectiveness, bidding strategies, market-level opportunities, audience performance, and channel mix.
• Navigate advertising platforms directly to uncover trends, generate actionable insights, and recommend optimization strategies.
• Translate campaign findings into recommendations that influence go-to-market strategies, onboarding experiences, customer acquisition programs, and product roadmap decisions.
• Fill analytical gaps left by agency partners by providing deeper performance insights and optimization recommendations.
• Leverage data to understand customer journeys and develop recommendations that improve conversion efficiency and ROI.

Preferred Qualifications

• Experience within a leading technology company or high-growth digital organization is preferred.
• Alternatively, candidates with strong agency-side media buying experience and a proven track record of optimization and analytical excellence will be considered.
• Experience working with high-scale, data-driven performance marketing programs.

Job Type & Location

This is a Contract position based out of Menlo Park, CA.

Pay And Benefits

The pay range for this position is $60.00 - $80.00/hr.

Requirements

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.

About the Role

Influence media strategy within a highly innovative and data-driven organization. Help shape go-to-market decisions through data-driven insights and performance optimization. Gain exposure to cutting-edge marketing tools, platforms, and AI-driven technologies. Opportunity to expand beyond campaign execution into strategic media leadership and business impact.