Media Buyer

Campaign Building & Trafficking

• Build, QA, and launch paid digital media campaigns across self-managed platforms, primarily Meta, LinkedIn, Google (including Demand Gen, YouTube), Reddit, and TikTok

In-Platform Optimization

• Conduct daily monitoring of active campaigns
• Adjust bidding strategies
• Execute audience exclusions
• Manage budget pacing
• Deploy creative swaps in accordance with planned flighting schedules

Technical Operations & Tagging

• Support pixel governance
• Conversion mapping
• Oversight of event tagging via Google Tag Manager (GTM) to ensure accurate performance data links seamlessly back to ad platform algorithms

Cross-Functional Collaboration

• Partner with Media Planners and Search Managers to review media plans for operational feasibility
• Work closely with Creative Strategists, Account Directors, and Project Managers to traffic newly approved ad variants smoothly

Brand Safety & Compliance

• Enforce strict brand safety frameworks (e.g., publisher exclusions, blocklists)
• Pixel setups aligned with client consent management platforms to safeguard institution reputations

Requirements

• Platform Expertise: 2-5 years of direct, hands-on-keyboard execution experience within Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads. Fluency in other paid social platforms is a plus
• Process-Driven Mindset: Attention to detail regarding naming conventions, creative parameters, and budget allocations; ability to operate independently without manual oversight
• Data Literacy: Strong capability in Microsoft Excel/Google Sheets, data normalization, and diagnosing platform-level delivery discrepancies or tracking drops
• Agency Experience Preferred: Familiarity with mid-to-large account budgets, multi-brand environments, or deadline-driven marketing cycles is highly preferred

Benefits

• Competitive base salary and a range of benefits and perks
• Health care plan (medical, dental and vision)
• Retail retirement plan with employer match
• Life and disability insurance
• Generous paid time off package that includes vacation, sick, "life happens" days, birthdays, summer Fridays and public holidays
• Paid family leave
• Cold brew coffee, snacks and fresh fruit
• Wellness resources
• Special access to New York City's arts and entertainment scene