Media Analyst - Remote

About the role

At the American Cancer Society, we’re working to end cancer as we know it, for everyone. The Media Analyst is an individual contributor role responsible for the day‑to‑day reporting and analysis of media performance. This role plays a critical function in monitoring media effectiveness, identifying trends, and providing actionable insights to optimize media investments and site performance. The Media Analyst will work closely with the broader marketing and analytics teams to uncover performance drivers, diagnose issues, and recommend strategies for improvement.

Responsibilities

• Provide actionable insights to improve media mix, audience targeting, and creative effectiveness. (20%)
• Build dashboards and visualization tools using platforms such as Tableau, Power BI, or Google Data Studio to create custom views of marketing revenue trends with paid media KPIs. (20%)
• Collect, analyze, and interpret media performance data across digital and traditional media channels, including deep dives into campaign performance to uncover trends, patterns, and optimization opportunities. (15%)
• Develop daily, weekly, and monthly reports to track key performance indicators (KPIs). (15%)
• Leverage testing frameworks (A/B, incrementality tests) to validate performance hypotheses. (15%)
• Automate reporting processes to improve efficiency and data accessibility. (15%)

Qualifications

• Preferred degree: Bachelor’s Degree
• 3–5 years of relevant experience

Skills

• Proficiency in analytics tools such as Google Analytics, Adobe Analytics, and media platform reporting suites
• Experience with SQL, Python, or R (a plus)
• Strong skills in Excel, Tableau, Power BI, or Google Data Studio for data visualization
• Understanding of attribution models, Marketing Mix Modeling (MMM), and incrementality testing
• Strong written and verbal communication skills for presenting findings to stakeholders
• Analytical mindset with the ability to interpret complex datasets and derive meaningful insights
• Detail‑oriented, ensuring accuracy and consistency in reporting and analysis
• Problem‑solving ability to identify and resolve media performance challenges
• Technical proficiency with large datasets, visualization tools, and media platforms
• Collaboration skills for working effectively with cross‑functional teams
• Time management to handle multiple reporting tasks and ad‑hoc analyses efficiently

Travel requirements

Ability to travel (by car and/or airplane) when necessary.

Pay

The starting rate is $70,000 to $80,000 annually. Final compensation will consider experience, skills, location, and other non‑discriminatory factors.

Benefits

ACS provides a generous paid time off policy; medical, dental, and retirement benefits; wellness programs; and professional development programs to enhance staff skills. Further details are available on the careers site.