Measurement Strategist
About the role
Darkroom is hiring a Measurement Strategist to own the measurement program for a dedicated client engagement. You’ll build the data foundation, design and execute experiments, manage external measurement partners, and translate findings into decisions about media investment and growth. This is a highly technical, hands-on role for someone who can work directly with complex datasets, design rigorous incrementality tests, and explain what the results mean for the business. You’ll work closely with Darkroom’s growth, media, and creative teams, alongside client stakeholders across product, engineering, data, and finance. Your work will connect marketing investment to acquisition, activation, revenue, retention, and sustainable customer economics. As the media mix expands across channels and markets, you’ll help determine what is driving incremental growth and where the next dollar should go. This position is fully allocated to one client.
Responsibilities
- Data architecture and measurement infrastructure: Audit the existing measurement setup and establish the architecture connecting media delivery, web and app activity, customer behavior, and revenue. Define event taxonomies, campaign naming conventions, KPI definitions, attribution rules, and reporting requirements so teams work from consistent, reliable data. Build and maintain analytical datasets, SQL queries, automated workflows, and dashboards. Reconcile discrepancies across platforms and establish ongoing data quality checks. Partner with engineering and implementation teams on tracking, integrations, identity matching, and data pipelines, owning measurement requirements and validating implementation.
- Incrementality and experimentation: Own a prioritized testing roadmap tied to business growth questions, including channel incrementality, audience and geographic expansion, creative effectiveness, and