Measurement Partnerships Associate

Serves as the day-to-day operational liaison with third-party measurement partners (e.g., Circana, ABCS, other measurement third-party partner vendors).

Tracks study timelines, manages data deliverable deadlines, routes questions to the right internal stakeholders, and escalates when needed.

Owns the end-to-end campaign study intake process — collects and completes measurement spec forms, validates all campaign details (flight dates, products and UPCs, targeting parameters, offer details, audience definitions) to ensure measurement studies are properly set up, executed, and delivered.

Works cross-functionally across Sales, Data Science, Client Analytics, Technology, Legal, Finance, and Marketing.

Presents campaign measurement results — sales lift, marketing mix model contributions, and media performance KPIs — to advertiser clients and measurement partner contacts. Builds the decks, owns the narrative, and runs the meeting.

Analyzes and interprets campaign performance data into clear, actionable insights and stories.

Supports Measurement Partnerships in executing the broader measurement partnership strategy, including working to streamline data delivery processes to measurement vendors, identifying friction points, improving file specs, and workflows.

Maintains subject matter expertise in media measurement methodologies, ad tech concepts (audiences, viewability, reach/frequency, awareness), and CPG measurement norms.

Identifies process improvements in how measurement studies are initiated, tracked, and delivered — and implements them.

Travel occasionally to industry events or client meetings (~once per quarter).

Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency.

About Ibotta ("I bought a...")

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.6 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Additional Details

• Location: Denver, CO
• Employment Type: Hybrid (3 days in-office)
• Compensation Range: $90,000 - $100,000
• Benefits: Competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match
• Denver Office Perks: Paid parking, snacks, occasional meals
• Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, A good idea can come from anywhere.

What We Are Looking For

• 2–5 years of experience in CPG analytics, media measurement, marketing or promotional analytics, or a closely related field.
• Experience working with CPG data sources — syndicated data (IRI/Circana, Nielsen), retail POS, household and receipt panel data.
• Understanding of sales lift methodology, marketing mix modeling (MMM) concepts, attribution, and media measurement KPIs.
• Familiarity with ad tech and digital media concepts: audience targeting, viewability, reach/frequency, awareness measurement.
• Working knowledge of data transfer processes — SFTP, API-based integrations, data file specifications.
• Exposure to SQL, R or Python for data manipulation is a plus.
• Proficiency in G Suite; experience with Lookr, Tableau, Power BI, or similar visualization tools is a plus.
• Exceptional attention to detail and a compulsion to catch errors before they become problems.
• Proven ability to manage multiple concurrent projects with competing deadlines.
• Strong client-facing communication and presentation skills — you're comfortable in front of brand managers and measurement partner contacts.
• Demonstrated ability to synthesize data into clear, compelling narratives for both technical and non-technical audiences.
• Ability to work cross-functionally and influence outcomes without direct authority.

About Ibotta

Ibotta ("I bought a...") is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.6 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Additional Details

• Location: Denver, CO
• Employment Type: Hybrid (3 days in-office)
• Compensation Range: $90,000 - $100,000
• Benefits: Competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match
• Denver Office Perks: Paid parking, snacks, occasional meals
• Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, A good idea can come from anywhere.

What We Are Looking For

• 2–5 years of experience in CPG analytics, media measurement, marketing or promotional analytics, or a closely related field.
• Experience working with CPG data sources — syndicated data (IRI/Circana, Nielsen), retail POS, household and receipt panel data.
• Understanding of sales lift methodology, marketing mix modeling (MMM) concepts, attribution, and media measurement KPIs.
• Familiarity with ad tech and digital media concepts: audience targeting, viewability, reach/frequency, awareness measurement.
• Working knowledge of data transfer processes — SFTP, API-based integrations, data file specifications.
• Exposure to SQL, R or Python for data manipulation is a plus.
• Proficiency in G Suite; experience with Lookr, Tableau, Power BI, or similar visualization tools is a plus.
• Exceptional attention to detail and a compulsion to catch errors before they become problems.
• Proven ability to manage multiple concurrent projects with competing deadlines.
• Strong client-facing communication and presentation skills — you're comfortable in front of brand managers and measurement partner contacts.
• Demonstrated ability to synthesize data into clear, compelling narratives for both technical and non-technical audiences.
• Ability to work cross-functionally and influence outcomes without direct authority.