Measurement & Ad Ops Lead

Who We Are

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

Responsibilities

• Own implementation of online tracking across all digital channels (Google Ads, Meta, Microsoft, DSPs, SEO, etc.)
• Build and maintain GTM containers, pixels, server-side tracking configurations, and event schemas
• Implement and QA conversion tracking (primary, secondary, micro, offline conversions)
• Ensure proper capture and transfer of click IDs (GCLID, FBCLID, etc.) through forms and CRM systems
• Manage CRM and call tracking integrations (CallRail, Liine, CTM, Salesforce, HubSpot, etc.)
• Support HIPAA-compliant measurement setups including BAAs and compliant data flows
• QA all tracking prior to campaign launches and after major site updates
• Maintain and document Measurement Framework implementation alignment
• Support automation initiatives related to conversion syncing, error handling, and QA
• Collaborate with Data Engineering to ensure tracking aligns with data model and reporting structure
• Create and maintain tracking documentation and SOPs
• Employ AI technologies to enhance and optimize business processes.

Role Requirements

• 3+ years of experience in digital marketing tracking or ad operations
• Advanced experience with Google Tag Manager (client-side required; server-side preferred)
• Strong understanding of Google Ads conversion tracking and offline conversion imports
• Familiarity with Meta CAPI and event prioritization
• Experience working with CRM integrations and form tracking
• Understanding of HIPAA-compliant marketing environments preferred
• Strong QA mindset and attention to detail
• Ability to troubleshoot tracking issues independently
• Comfortable working cross-functionally with Media, Engineering, and Analytics teams
• Proficient in Google Workspace

Key Performance Indicators (KPIs)

• 100% of new campaign launches pass tracking QA before go-live
• 100% of assigned accounts have documented Measurement Framework alignment
• 100% of tracking tickets completed by deadline or proactively communicated before deadline
• Initial response time to tracking-related issues: less than 24 hours
• 100% of conversion tracking implemented within 3 business days of request

Most Important Things (MITs)

• Measurement accuracy and data integrity
• Proactive issue identification and resolution
• Clean documentation and framework alignment
• Strong cross-team communication
• Compliance-first implementation mindset