MarTech Technology Strategist

About the Role

As a Principal MarTech Strategy & Real-Time Expert, you will serve as the critical bridge between marketing business strategy, hands-on technical execution, and next-generation personalization. In this role, you will be both a technology strategist and a hands-on practitioner. You are comfortable evaluating technology platforms, scaling our MarTech stack, and setting a future-proof vision for AI-driven, agentic 1:1 personalization, while simultaneously rolling up your sleeves to build real-time customer journeys, configure profile schemas, and troubleshoot data flows.

Responsibilities

• Tech Stack Strategy & Agentic Personalization Vision
  • Stack Evolution & Evaluation: Continually evaluate emerging MarTech tools, platforms, and architectures to build a scalable engine capable of supporting next-gen, agentic 1:1 personalization.
  • AI & Decisioning Integration: Collaborate with Data Science and Engineering teams to integrate AI/ML models into the real-time marketing loop, connecting audience triggers with smart decisioning logic across channels.
  • Strategic Roadmap Development: Translate business strategies into a future-proof MarTech engineering roadmap that balances rapid delivery with long-term platform scalability.
• Hands-On Real-Time Marketing & Journey Engineering
  • Build & Deploy Journeys: Lead the hands-on technical design, build, and enablement of real-time marketing (RTM) use cases, customer journeys, and behavioral triggers using Adobe Experience Platform (AEP / RTCDP / AJO) or similar real-time marketing engines.
  • Profile & Data Orchestration: Define and maintain schemas, identity namespaces, and profile merge policies to ensure real-time profile orchestration is clean, scalable, and actionable.
  • Operational & Platform Health: Actively monitor dataflow health, ingestion patterns, and technical latency, proactively resolving bottlenecks before they impact real-time customer experiences.
• Cross-Functional Execution & Pod Leadership
  • Lead Delivery Squads: Lead technical execution pods through iterative Agile delivery cycles, establishing technical standards and maintaining a high standard of execution excellence.
  • Translate Strategy to Execution: Serve as the technical liaison between business strategists, IT, and security teams—translating complex strategic ambitions into clear technical requirements and backlog items.
• Strategic Storytelling & Analytics
  • Executive Narratives: Own the creation of clear, visual technical narratives and executive-level decks that explain the "how" and "why" behind MarTech architectural decisions.
  • Measurement Frameworks: Define and track key performance indicators across both technical metrics (data latency, system uptime, schema accuracy) and business outcomes (conversion lift, audience activation efficiency).
  • Governance & Standards: Establish best practices for data governance, sandboxing, and platform lifecycle management in partnership with dedicated compliance teams.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience.
• Six or more years of MarTech Architecture and Evaluation Experience, including evaluating technology platforms, analyzing technical debt, and designing scalable architectures to support real-time marketing and AI/ML model integration.
• Experience creating a strategy for how modern AI, machine learning, and agentic automation fit into the future of omni-channel customer experiences.
• Three or more years of hands-on experience building customer journeys, configuring schemas, managing identity resolution, and activating real-time profiles in Adobe (AEP, RTCDP, AJO) or modern real-time marketing tools.
• Experience translating dense, complex technical architecture into clean, visually engaging presentations for leadership and cross-functional stakeholders.
• Experience guiding technical pods or cross-functional delivery teams through high-velocity Agile delivery cycles.
• Six or more years of hands-on engineering experience with AEP/RTCDP with everyday work with XDM schemas, Identity Service, Profile Service, and Destination connectors.

Preferred Qualifications

• Experience with digital analytics, latency optimization, and measuring the ROI of real-time marketing activations.
• A "Health-First" Mindset: Proven experience in maintaining the stability and performance of large-scale enterprise data platforms.
• Experience leading cross-functional teams to deliver complex, data-driven technology projects.
• Experience in a CoE model where you set standards for others to follow.
• Background in large-scale data migrations or platform transformation.

Schedule

In this hybrid role, you must reside within a commuting distance to one of the work locations listed on this position, and your work will include work from home and assigned office days set by your manager. You'll have a minimum of three days per week in the office. Scheduled weekly hours are 40.

Pay

The annual salary range for this role based on a full-time schedule is $120,500.00 - $231,000.00, depending on location and confirmed job-related skills and experience. This is an incentive-based position with the potential to earn more. For the New York location, the annual salary range is $132,500.00 - $231,000.00.

Benefits

• Health and wellness benefits including medical, dental, vision, short and long-term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance, and group home & auto insurance.
• Matched 401(k) savings plan.
• Up to 8 company-paid holidays per year and up to 6 personal days per year.
• Paid parental leave and adoption assistance.
• Tuition assistance and other incentives.
• Newly hired employees receive up to 15 days of vacation per year, which grows with additional service.