Martech Season Associate

Essential Duties & Responsibilities

• Assist in the implementation and maintenance of solutions within Salesforce Marketing Cloud and Sales Cloud, and our SMS Platform.
• Support data hygiene efforts, including list cleaning, contact management, data ingestion, etc.
• Perform campaign analysis to assess performance, uncover insights, and make recommendations for optimization.
• Help identify and build target audiences for personalized and effective campaign delivery.
• Support project management tasks and coordination between stakeholders.
• Create and integrate Formstack forms and workflows to streamline user data collection and processing.
• Contribute to customer profile unification efforts to enable a more seamless and personalized brand experience.
• Assist with building out the SMS subscriber list and engagement initiatives.
• Identify cross-channel trends and engagement behavior.
• Other duties and projects as assigned.

Required Qualifications

• Ability to work and report to the Indianapolis office five days per week.
• Basic understanding of consumer engagement efforts.
• Knowledge of data tables, object, fields, and data integrity.
• Basic knowledge of email, SMS, and push notifications.
• Exposure to Salesforce (Marketing Cloud, Sales / Service Cloud, Trailhead).
• Organized and highly self-motivated.

Language Skills

• Ability to read, analyze, and interpret instructions and reports.
• Ability to write reports and correspondence with extremely high accuracy and attention to detail.
• Ability to effectively present information and respond to questions from managers, clients, customers, and the general public.
• Ability to communicate and sell ideas to peers and executives.
• Ability to create and deliver presentations to all levels of employees and upper management.

MATHEMATICAL SKILLS

• Ability to apply mathematical operations to develop ROI analyses and present reports.

Reasoning Ability

• Ability to define problems, collect information, establish facts, draw valid conclusions and make recommendations.

Problem-Solving Requirements

• Must be able to see projects through to completion through creative, logical, and technical means.
• Must always take initiative to learn new technology and find solutions for existing challenges.

Physical & Environmental Demands

• Sit, stand, walk, use a telephone, use a computer, speak, hear, and write.
• No specific environmental demands mentioned.