Martech Media Specialist

About the Role

We are looking for a Martech Media Specialist to join our Digital team, managing and optimizing the technological ecosystem that supports media and marketing activities. You will work in our Milan office within the Global Business Unit "Supply & Energy Management" (S&EM), whose purpose is to support the development of new renewable assets and supply activities (both B2B and B2C).

What You Will Do

• Manage and optimize martech platforms (DSP, DMP, CDP, ad server) for media campaigns
• Coordinate the integration between marketing automation, analytics, and advertising platforms
• Analyze digital campaign performance and produce results-oriented reporting
• Collaborate with media, creative, and IT teams to ensure proper tracking implementation (pixels, tags, conversions)
• Support data-driven targeting, retargeting, and personalization strategies
• Ensure compliance with privacy and data management regulations (GDPR)

Qualifications

• Degree in Marketing, Communication, Economics, Computer Science, or related fields
• 2–4 years of experience in martech, ad operations, or digital media roles
• Knowledge of platforms such as Google Marketing Platform, Meta Business Suite, and programmatic DSPs
• Familiarity with analytics tools (Google Analytics 4, Tag Manager); Google, Meta, or programmatic certifications are a plus
• Analytical skills and ability to translate data into operational insights
• Good command of English
• Experience with CDP and marketing automation platforms
• Basic knowledge of SQL or data manipulation languages

Pay

Annual gross salary (RAL) ranges from €35,700 to €42,000, based on experience and seniority level.