Marketplace Listing Optimization Specialist

Job Responsibilities

• Optimize Listings for Conversion & Ranking
• Improve product titles, bullet points, descriptions, images, A+ content (Amazon), and SEO across priority listings.
• Conduct keyword research and apply SEO best practices for each marketplace’s search algorithm (Amazon A9, eBay Cassini, etc.).
• Mange listing variation identification and set up to maximize visibility.
• Audit & Maintain Product Catalogs
• Identify and fix suppressed, incomplete, or underperforming listings.
• Ensure listings are compliant with each marketplace’s policies and category requirements.
• Collaborate Cross-Functionally
• Work with the Data & Analytics team to monitor performance (CTR, conversion, BSR, etc.) and identify areas for improvement.
• Persistently partner with merchandising, product marketing and brand contacts to ensure priority listings reflect current stock, accurate content, and up-to-date product information.
• Persistently partner with technology to ensure the optimal product data is pushed to the marketplace channels through data feeds and Rithum.
• Persistently collaborate with marketing to develop engaging imagery, enhanced A+ content, and videos for priority listings.
• Test & Scale Optimization Tactics
• A/B test images, copy, pricing strategies, and enhanced content to improve listing performance.
• Roll out learnings to broader catalog for scalable impact.
• Support New Product Launches
• Lead or assist in listing setup for new products across Amazon, eBay, Reverb, and future marketplaces.
• Collaborate with the Marketplace Strategy Manager to ensure listings are aligned with go-to-market strategies.

Qualifications

• 2+ years of experience in copywriting, e-commerce merchandising, or product listing optimization.
• Strong knowledge of SEO and keyword tools (e.g., Helium 10, Jungle Scout, MerchantWords, etc.).
• Familiarity with product data feeds, listing templates, and marketplace CMS tools.
• Comfortable with basic data analysis (Excel, Looker, Domo or similar).
• Detail-oriented, highly organized, and driven by performance metrics.
• Experience with Rithum (ChannelAdvisor), Listing Mirror, or other feed management tools is a plus.
• Strong understanding of the Music Instrument industry and related gear.

Sweetwater Culture

• We function best as a unified team, so relocation to our state-of-the-art campus in Fort Wayne, IN is required.
• We celebrate the creative creation of music, which unifies people from all walks of life.
• We have welcomed thousands of employees and their families from all over the world.
• We invite you to discover why we consider a career at Sweetwater the full-time dream.
• We have an ideal team-player who WOWs the customer, gets things done, obsesses over the details, drives continuous improvement, and develops the future.