Marketo Technical Lead

About the Role

We're looking for an experienced Marketo Technical Lead to join our Marketing Technology practice. This is a role for someone who has moved well beyond execution – you can architect a full Marketo environment as confidently as you can build inside one, and you know how to translate a client's business goals into a system that actually delivers.

• Architect Marketo environments and program structures from the ground up, including workspace and partition strategies, folder taxonomies, and governance frameworks
• Lead solution design for complex implementations: multi-touch nurture programs, scoring models, lifecycle stage definitions, and Salesforce integration architecture
• Define technical standards and best practices for Marketo builds across client engagements, ensuring consistency, scalability, and maintainability
• Review and provide technical feedback on other developers' Marketo work, including program builds, smart list logic, data management flows, and integration configurations
• Build and manage Marketo programs across use cases: email nurture, event management, webinars, ABM, website forms, scoring, and lifecycle automation
• Implement lead and account scoring models, including behavioral, demographic, and firmographic scoring frameworks
• Configure and maintain the Marketo-Salesforce sync, including field mapping, sync rules, campaign influence, and troubleshooting data conflicts
• Build and manage custom data structures, API integrations, webhooks, etc.
• Develop and maintain Marketo forms, landing pages, and email templates, including tokenization strategies for scalable, reusable program design
• Serve as a subject matter expert on Marketo technical strategy, helping clients make informed decisions about architecture, tooling, and process
• Lead technical workshops to translate business and marketing requirements into actionable technical plans
• Present solution designs, recommendations, and implementation roadmaps to both technical and non-technical client stakeholders
• Advise clients on Marketo best practices, data hygiene strategies, deliverability considerations, and compliance requirements (CAN-SPAM, GDPR, CCPA)
• Stay current with the Marketo/Adobe roadmap and proactively surface relevant features, updates, or opportunities to client teams
• Partner with strategists and campaign managers to ensure technical builds support program goals, audience targeting, and measurement needs
• Collaborate with Salesforce developers and admins on CRM integration design, lead flow architecture, and revenue attribution models
• Coordinate with adjacent platform teams (Adobe Experience Platform, AEM, CJA) on integrated martech ecosystem projects
• Participate in sprint planning, technical scoping, and backlog grooming as part of agile client delivery teams