Marketing Student Experience - Spring 2027

About the role

Bobcat’s student program is an opportunity created to empower young professionals. Whether you’re looking for on-the-job experience, testing the waters in a desired career path, or hoping for a foot in the door, we have an experience designed specifically for you and your aspirations. As a Co-op or Intern you will be presented the tools to further your professional development, apply your schooling to real-world projects, and gain hands-on experience while completing your undergrad degree.

• Co-op: An 8-month long opportunity; full-time employment experience fully immersed in corporate and production industry as a full-time team member.
• Internship: A semester-long opportunity; part-time employment experience with the potential to extend multiple semesters, tapping into the foundations of corporate and production industries.

Co-op and Intern opportunities span across 18 of Bobcat’s different functions.

Responsibilities

Operations

• Partake in process improvement discussions.
• Assist with marketing task management system, Monday.com.
• Collaborate on photo shoot scheduling preparation.
• Support lead and opportunity management within the Salesforce.com platform.
• Manage, edit, and maintain website content.
• Perform day-to-day operational tasks including email inbox monitoring, invoice support, agency and vendor management, photo asset requests, and metrics gathering.
• Support the execution and logistics of brand activations, ensuring all operational needs are met.
• Coordinate with vendors and partners for on-site event requirements and branding materials.
• Assist in the preparation and organization of branded merchandise and promotional materials for events.

Activation

• Develop digital media strategies and campaigns for social media.
• Create custom reporting and analyze performance data.
• Support the planning, coordination, and execution of brand activation events, including on-site assistance and logistics management.
• Assist with the development and implementation of experiential marketing strategies to enhance brand visibility and engagement.
• Collaborate with the creative team to conceptualize and produce engaging content for activations.

Intelligence

• Prepare, analyze, and summarize marketing reports for use by various key stakeholders, creating reports, specifications, and instructions.
• Analyze the effectiveness of brand experiences and activations, offering data-driven recommendations for optimization.
• Track and report on consumer engagement metrics from brand activations to inform future strategies.

Planning

• Review creative content to ensure imagery, messaging, and branding are accurate.
• Assist with marketing communications for external and internal audiences.
• Partake in trade show planning and assist with the execution of deliverables.
• Provide marketing support to dealers as needed.
• Collaborate on the planning and execution of immersive brand experiences that align with overall marketing strategies.
• Assist in the development of activation timelines, ensuring all deliverables are met.

Requirements

• Freshman, Sophomore, Junior, or Senior standing seeking a degree in Business, Human Resources, Marketing, Communications or equivalent.
• Attention to detail.
• Ability to multi-task and meet deadlines.
• Team player, fast learner, and adaptable to change.
• Excellent interpersonal and communications skills.
• A self-starter who digs into problems independently with limited guidance.
• Ability to commit to Doosan Bobcat for the entire term of the co-op (8 months) or internship (4 months).
• Basic computer skills.
• Ability to follow written instructions.

Student Benefits

• Competitive pay.
• Gain experience on real-life projects.
• Work directly with skilled professionals at a global company.
• Attend student-specific events tied to personal and professional development and full-time careers, as well as networking opportunities.
• Opportunity to give back through organized company-sponsored community service events.
• First access to full-time career opportunities.
• Tuition reimbursement for co-op/internship related courses up to $1,400 for a 3-credit course.
• Safety boots and safety glasses reimbursements.
• Relocation reimbursements, if applicable.
• House-hunting or interview travel reimbursements.
• Monthly $250 stipend.

Pay

$20.00 – $21.00 per hour depending on experience and other factors.

Schedule

Full-time (Co-op) or part-time (Internship) employment experience.