Marketing Strategy & Operations Lead

United States: $170,000 - $205,000 gross annually. Other locations: compensation discussed during the interview process. Final compensation based on candidate’s qualifications, skills, and previous experience.

About The Role

If you're an experienced, ambitious marketer ready to implement operational improvements and develop strategies while building the most culturally relevant brand within Artificial Intelligence, this role is for you. The Cleo marketing team is growing quickly, and the need for brand strategy with marketing operations at scale is important for continued brand acceleration. As a brand moving at the speed of A.I., we believe Cleo is ready for truly integrated marketing campaigns, a full-funnel internal creative studio, improved brand performance, and smoother planning of larger company initiatives.

We're looking for a proactive, strategic, highly-motivated operator with strong project management skills. This role will report to the Director of Brand Strategy & Operations and be a critical part of a newly created centralized organization reporting to the SVP, Marketing. While the role is fully remote, the ideal candidate is located in the eastern time zone, since our team (and company) has many employees in London.

Responsibilities

• Own end-to-end delivery of large, high-impact projects (e.g., GTM launches, regulatory implementations, major product rollouts)
• Manage complex cross-functional workstreams by centrally owning communications and timelines, launching high-quality creative on-time, and raising creative standards and outputs across teams to increase brand consistency
• Establish and streamline marketing operations processes and approval workflows to increase efficiency and improve ways of working
• Optimize and oversee marketing operations tools to streamline campaign execution
• Partner closely with marketing leadership on marketing planning cycles by translating business objectives into actionable marketing roadmaps, setting KPIs, and optimizing resource and budget allocation across channels to drive growth
• Collaborate with leadership on ambiguous, high-impact special projects such as pilot marketing initiatives, identifying brand growth opportunities, and developing structured, data-driven business cases
• Scale the brand measurement learning agenda and experimentation framework, including reporting dashboards
• Develop and maintain brand governance frameworks, including brand guidelines, messaging architectures, and visual identity standards

Requirements

• 5+ years of experience within marketing operations, brand, and creativity
• Experience designing and implementing complex brand marketing processes and workflows with relevant tools
• Strong project management skills with experience leading cross-functional projects
• Proven ability to navigate ambiguity and solve problems in a structured way
• Deep understanding of how brand drives business outcomes

Benefits

• Competitive compensation package (base + equity) with bi-annual reviews, aligned to quarterly OKR planning cycles
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• Clear progression plan with opportunities to try new things, lead others, challenge the status quo, and own your impact
• Flexibility to maintain work-life balance
• Fully remote work with virtual socials and an annual company offsite in Europe (all expenses paid)
• Company-wide performance reviews every 6 months
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 15 days annual leave a year + 5 additional floating flexible days per year + public holidays (+ an additional day for every year at Cleo)
• 1 extra day a year for learning and 1 extra day for volunteering
• 401k matching
• Medical, dental, and vision insurance
• Generous parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• Paid OpenAI subscription
• Online mental health support via Spill

Pay

$170,000 - $205,000 gross annually (United States). Compensation for other locations discussed during the interview process.