Marketing Specialist, Sales Enablement

About the Role

The Marketing Specialist, Sales Enablement serves as the strategic point of contact between Marketing and Sales, proactively identifying producer needs, content gaps, challenges, and enablement opportunities. This role leads the development and implementation of solutions to improve sales effectiveness and drive growth while supporting and demonstrating IMA’s core values, including the importance of diversity, equity, and inclusion.

Responsibilities

• Leads the development, management, and ongoing optimization of producer-facing sales enablement resources, including:
  • Capabilities presentations
  • Sales presentations
  • Industry and practice toolkits
  • Talk tracks
  • Case studies
  • Placemats
  • RFP answers
  • Last Mile / Proposal content
  • Sales one-pagers
  • Prospecting resources
• Serves as the primary marketing liaison to producers for sales enablement resources and support.
• Establishes and maintains governance of all producer-facing sales collateral to ensure messaging consistency, brand alignment, and content accuracy.
• Develops tools that help producers confidently communicate IMA's value proposition.
• Partners with Marketing Strategy leaders to translate marketing strategies and thought leadership into compelling, actionable sales enablement tools.
• Collaborates with the Last Mile team to continuously improve proposal messaging, executive summaries, differentiators, and reusable RFP content.
• Facilitates producer training sessions and onboarding related to marketing resources, sales tools, and best practices.
• Collects producer feedback and usage insights to continuously improve sales enablement resources and identify content gaps.
• Maintains a centralized sales enablement library that is organized, current, and easily accessible across the enterprise.
• Partners with Strategy, Creative, and Digital teams to ensure timely development and delivery of sales enablement materials.
• Supports enterprise strategic initiatives by developing sales materials aligned with business priorities and objectives.
• Partners with sales leadership and producers to identify hurdles, conduct ongoing assessment of producer needs, and address challenges across the organization.
• Analyzes the current sales process to determine where additional resources, training, messaging, or tools are needed.
• Participates in special projects and other duties as assigned.

Requirements

• 4-7 years of similar or related experience preferred.
• College degree in Marketing, Communications, Business, or related field required.
• Experience developing sales enablement strategies and producer-facing marketing resources preferred.
• Experience with CRM systems (Salesforce preferred).
• Experience analyzing content effectiveness, metrics, and feedback to inform strategy.
• Strong understanding of B2B marketing and consultative sales environments.
• Exceptional project management and organizational skills with the ability to manage multiple strategic initiatives simultaneously.
• Demonstrated ability to collaborate effectively across marketing, sales, and executive leadership teams.
• Excellent written, verbal, and presentation communication skills.
• Strong strategic thinking and problem-solving abilities.
• Experience developing presentations, messaging frameworks, and sales collateral.
• Intermediate proficiency in Microsoft Office and other marketing technologies, or aptitude to quickly learn new systems.
• In-office attendance required at least 50% of the time.
• Occasional travel required.

Skills & Competencies

• Business acumen
• Interpersonal skills
• Self-direction
• Problem solving
• Communicating
• Strategic thinking
• Relationship building
• Collaboration

Pay

Salary Range: $60,000 USD - $78,000 USD

Benefits

• Annual Performance Bonus
• Stock Purchase
• Medical Plans
• Prescription Drugs
• Dental
• Vision
• Family Assistance Program
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• Pre-Tax Parking Plan
• 401(k)
• Life/AD&D Insurance
• Accident Insurance
• Critical Illness Insurance
• Hospital Indemnity Insurance
• Long Term Care Insurance
• Short-term Disability Insurance
• Long-term Disability Insurance
• Business Travel Accident Insurance
• Identity Theft Protection
• Paid Time Off
• Flexible Work Options
• Paid Holidays
• Sabbatical
• Gift Matching
• Well-Being Stipend
• Personal and Professional Development

Why Join IMA?

We’ve built a reputation for putting our associates first. As an integral part of an entrepreneurial, expanding company, you’ll develop lasting relationships, earn competitive benefits, and claim part ownership. Our unique ownership business model makes working at IMA appealing.

We work in teams, sell in teams, and win as a team. We provide support systems and resources that enable associates to focus on what they do best. As an independent company based in the Midwest, we’re big enough to write business worldwide and small enough to implement your ideas quickly.

IMA is recognized nationally as a leader in our industry, with accolades including:

• 2020-2023 Business Insurance Magazine Best Places to Work in Insurance
• 2023 Inc. Magazine’s Best Workplaces
• 2023 Denver Business Journal’s Best Places to Work
• 2022-2023 Connecticut Top Work Places
• 2021-2023 Inc. 5000’s List of Fastest Growing Companies
• 2019-2022 Civic 50 Colorado Honoree (Recognizing 50 Most Community-Minded Companies)
• 2022-2023 Kansas City Business Journal’s Best Places to Work
• 2021-2023 Charlotte Business Journal’s Best Places to Work
• 2021-2023 Los Angeles Business Journal’s Best Places to Work
• 2021-2023 The Salt Lake City Tribune Top Work Places
• 2021-2022 Puget Sound Business Journal’s Washington’s Best Workplaces
• 2021-2022 Wichita Business Journal’s Best Places to Work (#1 in extra-large category)
• 2021 Dallas Business Journal’s Best Places to Work
• 2021 Alaska Journal of Commerce’s Best Workplaces in Alaska