Marketing Specialist II

Marketing Specialist II – Non-Exempt, full-time office role in Administration/Sales and Marketing.

About the role

This position drives the planning, execution, and optimization of marketing initiatives. The Marketing Specialist II works cross-functionally with marketing and sales teams to ensure campaigns are strategically aligned, effectively executed, and compliant with all regulatory standards. The ideal candidate brings deep experience in marketing, creative development, and campaign management within the animal health pharmaceutical industry.

Responsibilities

• Assign and track follow-up tasks from trade shows, ensuring timely completion and accountability across teams.
• Review email marketing campaigns prior to deployment to ensure accuracy, consistency, and brand alignment.
• Evaluate and provide feedback on marketing materials, ensuring quality, clarity, and adherence to brand standards.
• Distribute and manage follow-up lead lists to the sales team to support lead conversion and pipeline development.
• Collaborate closely with marketing and sales teams to support the development and execution of integrated marketing campaigns.
• Ensure all marketing outputs align with creative briefs, brand guidelines, and strategic objectives.
• Assist with webinars as needed, including coordinating with KOLs and providing introductions during live webinars.
• Coordinate with legal and regulatory teams to ensure all materials meet compliance requirements.
• Maintain confidentiality and follow company data security protocols.
• Promote organization and increased efficiency.
• Handle special projects as assigned.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience working with Adobe Creative Cloud Suite (InDesign, Photoshop, Illustrator).
• Minimum of 3 years experience in animal health pharmaceuticals or animal health.
• Proven experience developing marketing communication strategies and executing tactical marketing plans and campaigns.
• Strong understanding of marketing workflows, creative development processes, and approval systems.
• Proficiency in typing (typically 40-60+ WPM).
• Previous experience with Asana is a plus.
• Excellent organization skills, strong attention to detail, and accuracy.
• Basic to moderate computer skills, including the ability to effectively use Excel/Google Sheets and Word.
• Ability to work independently and meet deadlines.
• Strong written and oral communication skills.
• Ability to self-teach and quickly learn new software.
• Passion for learning new technologies and staying abreast of best practices.
• Strong problem-solving abilities.
• Ability to prioritize deliverables and efficiently manage time.
• Flexibility to switch from task to task without compromising precision.
• Ability to work in a fast-paced environment.
• Must exhibit punctuality and low absenteeism.

Work Environment

• Primarily operates in an office environment.
• Requires use of standard office equipment and frequent standing and walking.
• May sit or stand eight to ten hours per day.
• Finger dexterity required to operate office equipment.
• May need to lift up to fifty pounds on occasion.

Skills

• Communication Skills
• Detail-oriented
• Time Management and Organizational Skills
• Technical Capacity
• Ability to handle repetitive tasks efficiently
• Fluency in English (reading, writing, speaking, and interpreting documents).
• Basic mathematical skills (addition, subtraction, multiplication, division of numbers including decimals and fractions).
• Ability to solve practical problems and interpret instructions in written, oral, diagram, or schedule form.