Marketing Specialist

About the role

Geronimo Hospitality Group is a collection of award-winning boutique hotels, restaurants, and clubs with a unique work environment. We are looking for a Marketing Specialist to join our team, ensuring every guest leaves with a lasting impression. This part-time role, working 20 hours per week, will be responsible for making key business decisions that impact the company's brand image and revenues.

Responsibilities

• Manage and coordinate all individual brand marketing initiatives and efforts, including content calendars, design tasks, email marketing, public relations, content development, social media, and print & digital ad campaigns
• Leverage internal design, public relations, and content teams to complete projects and tasks in a timely manner
• Become the primary liaison between individual brands and internal marketing teams
• Regularly meet with brand property managers to identify how marketing can have a positive effect on goals
• Monitor performance and provide regular reporting to key stakeholders
• Ensure effective and consistent content voice across all assets
• Continually update and maintain databases of past guests
• Plan and execute all brand organic and paid social media content
• Assist with gathering content and photos for each brand when needed
• Manage photo and video shoots
• Effectively manage marketing plans and budgeted items

Requirements

• High school diploma or equivalent
• Previous coordination experience; strong administrative and organizational skills
• Effective project management with a sound understanding of marketing principles
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Knowledge in Adobe Creative Suite
• Proficiency in Microsoft Office, including Word, Excel, Outlook, and PowerPoint
• Proficiency in Google Analytics
• Proficiency in social media technology and scheduling tools (Hey Orca)
• Previous history with email marketing platforms (Mailchimp)
• Previous experience with (Wix) website editing

Qualifications

An Associate Degree or BA/BS from a two or four-year technical college or university is preferred. U.S. Work Authorization is required.

Benefits

• Employee Discounts
• Paid Time Off
• Training & Development Opportunities
• 401K
• Medical Benefits
• 24/7 Online Care
• Pet Insurance