Marketing Scientist

About The Team

OpenAI’s mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the Marketing team helps deeply understand customer audiences and market dynamics, influence the development of the right products, build sustainable and customer-aligned monetization models, and drive awareness, adoption, and usage across OpenAI’s products and platform. We take a data-driven approach to understand markets, develop monetization strategies, and uncover customer needs that shape product strategy and messaging. We partner closely with Sales, Partnerships, Product, Engineering, Research, Comms, and Design to deliver a cohesive end-to-end customer experience and lead go-to-market efforts for new product launches across channels.

About The Role

We’re looking for a Marketing Scientist to join OpenAI’s Ads Marketing Science function. Reporting to Marketing Science leadership, you’ll be a senior individual contributor who combines rigorous measurement expertise with strong client judgment and hands-on execution. Your mission is to help OpenAI Ads prove and improve advertisers’ media performance. You’ll work with sales, partners, and clients supporting all forms of measurement including verification, attribution, incrementality, brand, visitation, marketing mix modeling (MMM), and scalable advertiser reporting, connecting sound methodology to decisions advertisers can act on. This New York or San Francisco based role will partner closely with Sales on key advertising accounts and with Product, Engineering, Data Science, Partnerships, Legal, and Privacy. Initial priorities include advancing incrementality measurement, helping onboard measurement partners to OpenAI’s data interfaces, and creating reusable programs, tools, agents, skills, and workflows that let sales and clients access high-quality Marketing Science support at scale.

Initial Priorities

• Advancing incrementality measurement
• Helping onboard measurement partners to OpenAI’s data interfaces
• Creating reusable programs, tools, agents, skills, and workflows

In This Role

You Will Partner with Sales, advertisers, and agencies to shape learning agendas, interpret results, and improve media performance.

Apply Rigorous Advertising Measurement Approaches

• Experimentation
• Incrementality testing
• Attribution
• Econometric approaches such as MMM

Develop Scalable Measurement Programs

• Guidance that improves decisions and adoption of rigorous measurement practices

Collaborate Across Teams

• Product
• Engineering
• Data Science
• Partnerships

Translate Advertiser Needs Into Durable Measurement Capabilities

Partner Effectively With Measurement Partners and Industry Stakeholders

• Support advertiser adoption
• Strengthen trust in OpenAI Ads

Communicate Complex Concepts Clearly

• Uphold high standards for privacy, quality, transparency, and responsible interpretation

You Will Thrive In This Role If You Have Deep Expertise

• (10+ years) in advertising measurement, including experimentation, incrementality testing, attribution, and econometric approaches such as MMM
• A hands-on senior individual contributor who works directly with large datasets using SQL, Python or R, and AI-enabled analytical workflows, without sacrificing rigor or judgment
• A trusted client advisor who can navigate sophisticated advertiser questions, measurement discrepancies, and executive conversations with clarity and sound judgment
• Designed or operated lift and incrementality programs, including experiment design, power analysis, governance, diagnostics, and statistical quality standards
• Brought experience with third-party measurement providers, partner onboarding, APIs or data integrations, and translating partner needs into practical product requirements
• Partnered effectively with Product, Engineering, and Data Science to turn measurement methodology into scalable tools, reporting, or platform capabilities
• Translated complex statistical concepts into practical decisions for both technical and non-technical audiences
• Thrived in fast-paced, high-ambiguity environments and can influence across teams without relying on formal authority
• Care deeply about privacy-forward, trustworthy measurement that helps advertisers understand, prove, and improve media performance

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Background Checks

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates.

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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology. Compensation Range: $198K - $230K