Marketing Science Analyst

About the role

As a Marketing Science Analyst, you will play a key role in driving insights, optimization, experimental design, and measurement of marketing tactics, with a focus on direct marketing channels including email, text, and direct mail. This role leverages data and advanced analytics to measure campaign effectiveness and provide actionable recommendations that enhance marketing performance. A strong emphasis is placed on identifying and applying AI/ML models, utilizing Customer Data Platforms (CDPs), and working with experimentation platforms to continuously improve tactic results.

Responsibilities

• Partner with business stakeholders to define clear tactic goals and measurement objectives
• Design and implement experiments and measurement frameworks
• Extract and prepare data through querying and data manipulation
• Conduct rigorous statistical analyses to summarize and interpret results
• Develop compelling reports and visualizations that effectively communicate insights
• Provide data-driven recommendations to optimize marketing campaigns and maximize ROI
• Stay abreast of industry trends, emerging technologies, and best practices, proactively identifying opportunities for innovation

Qualifications

• 3-5 years’ experience with marketing data
• Proficiency in SQL, Python, R, or SAS, or ability to readily acquire proficiency based on experience with comparable programming/querying languages
• Experience working across multiple computing platforms and operating systems, with an emphasis on AWS (including Hadoop or DB2)
• Experience producing reports and dashboards using business intelligence and visualization tools (e.g., Microsoft Excel, Tableau, PowerBI, QlikView)
• Strong understanding of experimental design and evaluation methods for marketing performance
• Experience optimizing direct marketing KPIs across email, text, and direct mail channels with a focus on ROAS
• Solid foundation in descriptive and inferential statistics (e.g., averages, chi-square tests, logistic regression)
• Familiarity with marketing models, advanced statistical techniques, and direct marketing principles
• Skilled in data visualization and business intelligence tools such as Excel, Power BI, Tableau, or QlikView
• Effective collaborator with the ability to work independently and within cross-functional teams
• Excellent communication skills, capable of presenting insights to diverse audiences across organizational levels

Additional Skills

• Experience with AI-driven marketing technologies and Customer Data Platforms (CDPs)
• Knowledge of experimentation platforms and their application in marketing
• Familiarity with cloud platforms such as AWS
• Understanding of integrated marketing funnels and how multiple channels interact to drive customer engagement

Pay

Potential starting salary range: $97,000.00 - $140,000.00. Starting salary will be based on skills, background, and experience. High end of the range limited to applicants with significant relevant experience. Potential yearly incentive pay up to 15% of base salary.

For Los Angeles, San Francisco, Colorado, Hawaii, and Washington State candidates: $106,700.00 - $135,300.00.

For California, Connecticut, and New York candidates: $121,250.00 - $153,750.00. Potential yearly incentive pay: up to 15% of base salary.

Schedule

Compensation is based on a standard 38:45-hour work week.

This role may be 100% remote for qualified candidates outside of hub locations (Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL). Hybrid arrangements are available for candidates in or near hub locations.

Benefits

• Get Paid! Competitive pay with annual raises and bonus potential.
• Stay Well! Robust health and wellbeing programs, including:
  • State Farm pays most healthcare premiums with multiple plan options, including a high-deductible plan
  • 100% coverage for in-network preventative care
  • Vision, dental, telemedicine, and 24/7 mental health professionals
• Develop and Grow! Educational benefits including:
  • Industry-leading training programs
  • Top-notch tuition assistance programs
  • Employee resource groups and mentoring
• Plan Ahead! Benefits for life’s big moments:
  • Fertility/IVF/adoption assistance
  • College coaching and national discount programs
  • Interactive monthly financial workshops and free financial coaching
  • Savings accounts and financing through State Farm Federal Credit Union
• Take a Little “You” Time! Generous time off policies:
  • Up to 20 days annually plus parental leave
  • Paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days
• Give Back! Opportunities to contribute:
  • Matching Gift Program
  • Good Neighbor Grant Program
  • Employee Assistance Fund
• Finish Strong! Retirement planning:
  • 401(k) plan with company contributions of up to 7% of salary
  • Free financial advisors

Applicants must be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g., H-1B visa) for this opportunity.