Marketing & Resident Experience Specialist - Plaza Verde Phase II

Department: Property Leasing | Location: Plaza Verde Phase II, Irvine, CA

About the role

American Campus Communities is seeking a proactive Marketing and Resident Experience Specialist to maximize and drive revenue through strategic marketing and leasing efforts. This role balances marketing initiatives with comprehensive leasing responsibilities, including conducting tours, coordinating move-ins, and managing room assignments. You'll amplify resident engagement and oversee community events — essential in creating a vibrant living environment to maintain high occupancy and retention rates. You'll be an integral part of creating an exceptional living experience for our residents.

This position supports leasing and marketing for the following properties in the market: Plaza Verde, Plaza Verde Phase II, Vista Del Campo, Vista del Campo Norte, Camino del Sol, and Puerta del Sol.

Certain activities involved in this position may be photographed and/or video and audio recorded for quality control and/or training purposes. Compliance with the Photo, Video and Voice Recording Policy is a condition of employment.

American Campus Communities is committed to a culture of inclusion, diversity, and equality. Our people are devoted to intentionally executing evolving goals specific to inclusion, diversity, and accountability, driven by empathetic leadership. The core of our culture involves everyone being fully invested in everything we do — down to picking up the smallest piece of trash — because we take pride in our community.

Responsibilities

• Maximize revenue and drive occupancy through marketing efforts, exceptional customer service, and leasing execution.
• Execute the leasing process for prospective residents, including appointments, leads, tours, maintaining show rooms, and completing prospect and future resident follow-up.
• Give informative property tours to potential prospects onsite and create value by anticipating needs and addressing objectives to close the tour.
• Maintain accurate and current prospect traffic and leasing data in all required systems and platforms; complete administrative requirements for move-ins and move-outs to company standard.
• Assist with office administrative tasks, including package management.
• Coordinate the planning, preparation, and implementation of all lease-up events (athletic events, housing fairs, orientations, open houses, etc.), renewal events, and resident programs.
• Execute established sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve budgeted occupancy and revenue; this includes using traditional, digital, and social marketing mediums.
• Create and post engaging and visually appealing social media content for all approved company channels in accordance with company standards.
• Audit property websites and digital channels and listings for accuracy and expected visual standards.
• Produce and submit all required reporting to supervisor and support teams for approval to distribute as needed.
• Coordinate room assignments and roommate matching, where needed.
• Build and maintain relationships with local businesses, community leaders, university partners, etc.
• Remain knowledgeable of market trends, market performance, new construction in area, enrollment, etc.
• Partner closely with service team to ensure property is consistently well-maintained and meets curb appeal standards.
• Other duties as assigned by manager; this position may be subject to an on-call rotation.

Qualifications

• 2 years' experience in leasing, marketing, or sales.
• Experience reading, analyzing, and interpreting general business correspondence and leasing documents.
• Experience writing routine reports and correspondence.
• Prior experience in the student housing industry preferred.
• Bachelor's degree in marketing, business, or similar field preferred.
• Social media experience preferred.
• Strong communication and organizational skills.
• Customer-focused professional able to support leasing, marketing, and resident engagement activities within a property management environment.