Marketing & Resident Experience Specialist - Hilltop Townhomes

American Campus Communities is seeking a proactive Marketing and Resident Experience Specialist to maximize and drive revenue through strategic marketing and leasing efforts. This role balances marketing initiatives with comprehensive leasing responsibilities to create an exceptional living experience for residents.

About the role

This position balances marketing initiatives with leasing responsibilities, including conducting tours, coordinating move-ins, and managing room assignments. You’ll amplify resident engagement and oversee community events to maintain high occupancy and retention rates.

Responsibilities

• Maximize revenue and drive occupancy through marketing efforts, exceptional customer service, and leasing execution.
• Execute the leasing process for prospective residents, including appointments, leads, tours, maintaining show rooms, and completing prospect and future resident follow-up.
• Give informative property tours to potential prospects onsite and create value by anticipating needs and addressing objectives to close the tour.
• Maintain accurate and current prospect traffic and leasing data in all required systems and platforms; complete administrative requirements for move-ins and move-outs to company standard.
• Assist with office administrative tasks, including package management.
• Coordinate the planning, preparation, and implementation of all lease-up events (athletic events, housing fairs, orientations, open houses, etc.), renewal events, and resident programs.
• Execute established sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve budgeted occupancy and revenue; this includes using traditional, digital, and social marketing mediums.
• Create and post engaging and visually appealing social media content for all approved company channels in accordance with company standards.
• Audit property websites and digital channels and listings for accuracy and expected visual standards.
• Produce and submit all required reporting to supervisor and support teams for approval to distribute as needed.
• Coordinate room assignments and roommate matching, where needed.
• Build and maintain relationships with local business, community leaders, university partners, etc.
• Remain knowledgeable of market trends, market performance, new construction in area, enrollment, etc.
• Partner closely with service team to ensure property is consistently well-maintained and meets curb appeal standards.
• Other duties as assigned by manager. This position may be subject to an on-call rotation.

Requirements

• 2 years of experience in leasing, marketing, or sales.
• Experience in reading, analyzing, and interpreting general business correspondence and leasing documents.
• Experience writing routine reports and correspondence.
• Prior experience in the student housing industry preferred.
• Bachelor’s degree in marketing, business, or similar field preferred.
• Social media experience preferred.

Ideal Candidate

The ideal candidate is an early-career, customer-focused professional able to support leasing, marketing, and resident engagement activities within a property management environment. This role includes contributing to leasing processes, supporting marketing initiatives across traditional and digital platforms, and assisting with resident events that enhance community engagement and retention. Candidates should have experience or interest in leasing, sales, marketing, hospitality, or customer service, along with strong communication and organizational skills.

Benefits

• Dental
• Vision
• 401(k) with Employer Matching
• Medical & Dependent Care Flexible Spending Accounts (FSA)
• Life Insurance
• Sick Leave
• Paid Time Off
• Paid Pregnancy & Childbirth Leave
• Paid Paternity Leave
• Health Insurance
• Health Savings Account (HSA) with Employer Matching
• Short-Term & Long-Term Disability

Perks

• Preferred Membership Pricing at Local & National Companies
• CoreGiving Volunteer Days
• Referral Program
• Charity Matching Program