Marketing Representative

About the role

Lifesteps is a non-profit, human services organization serving Western Pennsylvania. We provide programs and services to help individuals and families with life's changing needs.

Responsibilities

• Researches and meets with vendors to stay current on advertising knowledge for products and pricing.
• Acquires quotes for marketing/advertising purchases.
• Places fully-approved marketing purchases.
• Aids in data entry for advertising placement tracking reports.
• Develops a detailed annual Advertising Budget in collaboration with Program and other designated Departments.
• Builds solid vendor partnerships for advertising and placement.
• Organizes and facilitates meetings with program staff and other Organizational staff to access enrollment and program/service goals to assist in the creation and deployment of Marketing Strategies.
• Analyzes marketing strategies through regular reports and recommends future strategies based on results.
• Serves as a backup for the Promotional and Multi Media Representatives.
• Facilitates regular meetings with program staff to determine content for social media campaigns.
• Aids the Multi Media Representative with Blog Creation, Video ideas/content and Social Media posts.

Requirements

• Bachelor of Science degree in Business, Communications, Marketing, Public Relations or related field.
• Strong communication skills, both oral and written.
• Experience utilizing social networking tools for marketing such as Facebook, LinkedIn, X(Twitter) and YouTube.
• Excellent project management skills.
• Valid driver’s license/auto insurance.
• Ability to obtain ACT 33/34 and FBI clearances.

Qualifications

• Experience and/or education in Video Production, Graphic Design, Web Administration and Social Media.
• Experience utilizing WordPress, Google /Analytics, Dreamweaver, Adobe Suite, HTML language and Cascading Style Sheets (CSS).

Benefits

• 100% Paid Employee Medical, Dental and Vision Insurance Premiums Paid.
• Vacation, Sick and Personal/Emergency Time.
• 12 Paid Holidays.
• Short and Long-Term Disability.
• Life Insurance.
• 403 (b) Retirement Plan.
• Tuition Reimbursement.