Marketing Promotions Copywriter- Part Time

About the role

The marketing promotions copywriter will be integral to the marketing and communications team by developing relevant and engaging copy for print collateral, web/digital, social media, email and advertising in a style and tone that conveys college-wide branding with a focus on recruitment, enrollment and retention.

Responsibilities

• Develop and maintain processes, tools, and strategies for the development and execution of marketing promotional copywriting projects.
• Ensure and adhere to a task- and deadline-driven workflow by completing the appropriate scope and sequence of work within the timeline required at each phase.
• Problem solve to create high-quality, compelling promotional copy across multiple platforms maintaining AP and college standard guidelines.
• Ensure all marketing promotional copy is consistent in terms of style, quality and tone of voice.
• Cook up marketing promotional copywriting needs with the enrollment marketing, communications, creative services and web/digital strategy teams to produce original and adapted copy that is clear, compelling and credible.
• Aid upper management in developing policies and procedures; monitor compliance with policies and procedures.
• Maintain department records and files, as required.
• Conduct and attend meetings, as required.
• Prepare, analyze and provide reports on miscellaneous subjects, as requested.
• Write compelling marketing promotional copy for collateral, advertising, web/digital, email, social media and other mediums as needed based on college brand messages, communication goals and audience research.
• Proofread and edit promotional marketing communications to ensure proper grammar, spelling and punctuation as well as adherence to College style guide.
• Develop creative and effective marketing messages to reach targeted markets.
• Collaborate with Communications, Creative Services and Digital Marketing/Web Team to integrate promotional copy for priority programs and initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English or a related field.
• Three (3) years’ experience in marketing promotional copywriting, content creation and editing.
• Knowledge of AP style preferred and understanding of marketing strategy preferred.

Qualifications

Candidates selected for interviews will be required to submit writing samples.

Skills

N/A

Benefits

CCBC Part Time Benefits at a Glance:

• Supplemental (Retirement Annuities): 403(b) and 457(b) Tax-sheltered annuities – 403(b).
• Parking: Free.
• Sick and Safe Leave: CCBC is pleased to offer paid sick and safe leave for part-time employees.