Marketing Project Manager - 6 Month Assignment

About the role

We have a 6-month project role for a Project Manager on our team. As a Project Manager, you lead the execution of customer-facing initiatives that drive traffic, engagement, and loyalty across stores and digital channels. You own the end-to-end delivery of local activations—such as store openings, collaborations, loyalty events, and key city initiatives—ensuring each is supported by the right in-store execution, paid media, and owned communications.

This role goes beyond project coordination, with accountability for activation outcomes, localized media and CRM execution, agency management, and cross-functional collaboration. This on-site role reports into the Marketing Manager and is based at the New York Support Office.

Responsibilities

• Lead end-to-end execution of local customer activations, including store openings, re-openings, closures, collaborations, and loyalty initiatives
• Manage activation timelines, scopes, and execution quality from briefing through post-launch review
• Lead key city planning and localized mall media initiatives
• Execute geo-targeted paid media and owned communications (email, SMS, push) as part of broader activation plans
• Partner with Paid Media and Owned Media teams to ensure strong local visibility and alignment
• Support activation of local loyalty initiatives, events, and partnerships in line with global guidelines
• Coordinate with Visual, Merchandising, Store Operations, Media, Commercial, and Customer Service teams
• Brief and manage external agencies, vendors, and partners, including influencers when needed
• Act as point of contact for stores and Customer Service on activation-related needs
• Manage activation budgets, invoices, and financial accountability
• Track and report on activation performance related to traffic, engagement, and commercial impact

Qualifications

• Degree in Communication, Marketing, or related field (or equivalent experience)
• Proven ability to manage multiple projects in both digital and traditional channels
• Strong leadership and stakeholder management skills
• Analytical and results-driven, with experience using KPIs to track project impact
• Fluent in English and local language(s)
• Minimum 7 years of experience in project management within marketing or communications
• Experience managing agencies and creative talent

Benefits

• Access to Colleague Resource Groups (CRGs) for community and networking opportunities among colleagues
• Access to a large global talent community, where career growth and aspirations have no limits
• Comprehensive benefits inclusive of health insurance, wellness and family support programs, company match 401k, paid leave programs, and paid time off, including a community day to serve your local community
• Employee discount at H&M, & Other Stories, and COS

Pay

Salary range is 120,320. H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future. Job Status: Salaried, Exempt.