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Jobs · Marketing · California

[MARKETING] Product Copywriter, AI & Search Performance

TCL North America · Irvine, CA · 3 mo ago
On-siteMarketing$72k–$85k/yrFull-time

Position Summary

The Product Copywriter, AI & Search Performance plays a critical role in shaping TCL's consumer-facing messaging and driving conversion across digital and retail touchpoints. This position sits at the intersection of Creative, Performance Marketing, E-commerce, and AI Search, translating product features and brand narratives into high-impact content that drives engagement, discoverability, and revenue growth.

Duties & Responsibilities

  • Develop and execute high-impact product copy across all major e-commerce platforms, including Amazon, Best Buy, Walmart, Target, and key retail partners.

  • Own the creation and optimization of Product Detail Pages (PDPs), including titles, bullet points, product descriptions, and enhanced brand content.

  • Ensure all content aligns with platform-specific requirements, formatting standards, and conversion best practices.

  • Develop and structure content to maximize visibility across AI Answer Engines (e.g., ChatGPT, Gemini) and traditional Search Engine Results Pages (SERP).

  • Apply SEO, AEO, and GEO best practices, including keyword strategy, metadata optimization, and structured content frameworks.

  • Continuously monitor search trends and refine content strategies to improve discoverability and ranking performance.

  • Write and optimize copy for TCL.com, including homepage messaging, category pages, landing pages, and promotional content.

  • Support campaign launches with cohesive, conversion-focused digital storytelling.

  • Create compelling copy for physical retail environments, including in-store displays, signage, and product packaging.

  • Develop short-form, high-impact copy for paid media channels, including social (Meta, TikTok), search (SEM), and video (YouTube).

  • Collaborate with performance marketing teams to align messaging with campaign objectives and audience targeting strategies.

  • Translate technical product features into clear, user-friendly instructional content, including Quick Start Guides and FAQs.

  • Reduce customer friction by improving clarity, usability, and accessibility of product information.

  • Leverage performance metrics (CTR, conversion rates, engagement) to continuously refine and optimize content.

  • Manage multiple content workflows across product categories, ensuring timely delivery and consistency.

  • Develop scalable, modular content structures that integrate seamlessly with design systems and digital platforms.

Qualification / Requirements

  • Must Haves:

    • 3+ years of professional copywriting experience across digital, e-commerce, and marketing channels.
    • 2+ years of experience in e-commerce content development, including PDP optimization for major retail platforms.
    • Strong understanding of SEO principles, including keyword strategy, metadata structure, and search optimization techniques.
    • Experience leveraging Generative AI tools to scale content creation while maintaining quality and brand voice.
    • Demonstrated ability to translate technical product specifications into compelling, customer-focused messaging.
    • Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
    • Excellent communication and collaboration skills, with the ability to work cross-functionally across creative, marketing, and product teams.

  • Nice to Haves:

    • Experience with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies.
    • Familiarity with consumer electronics or technology-driven product categories.
    • Experience writing for retail environments, packaging, or in-store displays.
    • Knowledge of retailer-specific content requirements (e.g., Amazon A+ content, platform guidelines).
    • Background in lifecycle marketing, CRM, or email campaign development.
    • Advanced proficiency in content performance analysis and optimization using analytics tools.

Benefits

  • Vacation: Starting at 5 days per year
  • Health & Wellness Days: 10 days per year (prorated based on start date)
  • Paid Holidays: 12 days per year
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) & Retirement Plan

Schedule

Full-Time

Pay

$72,000 - $85,000 per year

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